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 enlarge | Authors: Ken Blanchard, Don Hutson, Ethan Willis
Publisher: Doubleday Business
Category: Book
List Price: $19.95
Buy New: $5.00
You Save: $14.95 (75%)
New (45) from $5.00
Avg. Customer Rating:  30 reviews
Sales Rank: 26518
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.7
Dimensions (in): 8.2 x 5.8 x 0.7
ISBN: 0385526024
Dewey Decimal Number: 658.11
EAN: 9780385526029
ASIN: 0385526024
Publication Date: April 29, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Awful, Blanchard really phones this one in. July 25, 2008
2 out of 2 found this review helpful
Compared to some of his previous books this one really disappoints. The story is told as a hokey narrative (as is Blanchard's style) of the hapless protagonist as he struggles to start his career in sales and then start his own business. It quickly dissolves into a shameless ad for a half dozen or so motivational speakers and fellow authors. Very little meat on the bone. Each chapter ends with a list of a few folksy hints and tips our hero learns, but they are often not well developed or supported in the story and add little to this boring shallow book. Pass on this one. For a good getting started in business story with better take-aways read Maverick: The Success Story Behind the World's Most Unusual Workplace by Ricardo Semler.
Inspirational July 2, 2008
Overall this book was filled with inspirational wisdom and while somewhat common sense approaches to life I still felt it was a good experience to read them.
 Dont hope for too much June 26, 2008
A pleasant book to read as it conveys ideas and teachings in the form of a story. 3 stars for the content though...as it could have conveyed more useful information as suggested by the lucrative front cover.
Fast, Easy Read June 26, 2008
This book is a fast, easy read to remind those in business to keep what is important in the forefront of their minds. For most business professionals the key points are common sense, however, sometimes we all need to be reminded.
 Flat, traditional, and sickeningly 'wholesome' June 6, 2008
2 out of 2 found this review helpful
I understand that this is supposed to be a "parable," but I find the characters one-dimensional and difficult to identify with. There is a traditional, conservative thread running throughout the book -- Jud is very, very much a down-home, clean-cut type. He marries (of course), has two children (of course), and ends up creating a corporate culture that includes the typical terminology we're all so sick of -- "contact with the customer" is relabeled as "moments of truth," the company's philosophy is centered around some acrostic of the words "I CARE," and so on.
I couldn't quite finish this book, short though it was. There were some pieces of wisdom that may or may not be obvious ("play to your passion," "listen to others," "don't be afraid to ask for help"), but overall, I found the characters and story to be too flat and smarmy to endure. The book seems to be a poor approximation of life. I like the fact that the authors made an attempt to put their advice into context by forming a story around it, but the entire book is unrealistic.
Jud and Terri are not like real people. I couldn't identify with them. The whole adventure reads like a "family-values" sitcom written by conservative businessmen.
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