| In Association With... |  |
|
|
|
| 
 enlarge | Author: Indi Young
Publisher: Rosenfeld Media
Category: Book
Buy New: $36.00
Avg. Customer Rating:  7 reviews
Sales Rank: 70326
Format: Color
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 299
Shipping Weight (lbs): 1.4
Dimensions (in): 9 x 6 x 1
ISBN: 1933820063
EAN: 9781933820064
ASIN: 1933820063
Publication Date: August 2008
Availability: Usually ships in 1-2 business days
|
| Customer Reviews:
| Showing reviews 6-7 of 7 | | « PREV | | |
 Already indispensible - a great resource! February 25, 2008
3 out of 3 found this review helpful
Our team at work has using bits and pieces of Indi's mental modeling ideas for the past couple of years. Needless to say, I was very excited when her new book arrived in the mail last week. It hasn't disappointed.
The book is detailed and clear about mental modeling methods and practices, and strikes a nice balance between the thinking and doing aspects of creating a mental model. In particular, that research strategy sections are excellent and have already give our team some great new perspectives on how to approach our work.
There are no weak spots in this book. It covers everything you need to know and covers it well. Highly recommended for anyone in the information architecture, experience design or customer research fields who are looking to more effectively mesh the needs of businesses and consumers to drive creative output.
A Practical, Well-Written Book for Any IA's Bookshelf February 21, 2008
6 out of 6 found this review helpful
I've been waiting for this book for the past year. AFter attending Indi Young's excellent workshop in mental models/alignment diagrams last year at the IA Summit, I knew that a practical, hands-on book would enhance that training. I'm not disappointed.
Indeed, this book provides great how-to approaches to finding the mental models that users bring to an experience. First she goes into the what, when, how, and why of mental models. Think of this area as the theory section. Next she takes you from the definition through development of the work, including information & tips on recruiting and interviewing. Her verb-oriented approach helps me understand just how to take work I've done before, techniques I'm versed in, and create the alignment diagrams that evince mental models. Finally, Young details how to apply the results of your research.
Practical, effective, and insightful, "Mental Models: Aligning design strategy with human behavior" answers a hands-on need for information architects, interface designers, business analysts, and anyone who wants to create user-centered, successful experiences. Oh--and she's a great writer too, so you'll find it fun to read.
|
|
|
Powered by Associate-O-Matic
| |
