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Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)

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Author: David Kiley
Publisher: Wiley
Category: Book

List Price: $16.95
Buy New: $6.00
You Save: $10.95 (65%)



New (20) Collectible (1) from $6.00

Avg. Customer Rating: 5.0 out of 5 stars 14 reviews
Sales Rank: 721281

Media: Paperback
Number Of Items: 1
Pages: 302
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.6 x 0.9

ISBN: 0471263044
Dewey Decimal Number: 338
UPC: 723812263042
EAN: 9780471263043
ASIN: 0471263044

Publication Date: November 4, 2002
Availability: Usually ships in 1-2 business days

Customer Reviews:
Showing reviews 6-10 of 14
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5 out of 5 stars I am The Author   April 15, 2002
 1 out of 2 found this review helpful

Thanks for your interest in my book, which received the International Motor Press Association 2001 Ken Purdy Award for Excellence in Automotive Journalism.
You may learn more about the book, and can read excerpts, [on the web]...



5 out of 5 stars Fantastic   March 1, 2002
 1 out of 1 found this review helpful

I love VWs and I certainly wasn't disappointed by the author's handling of VW's history, their way of doing business and how they've contributed icons to people's lives. I loved this book! Thank you, Mr. Kiley!


5 out of 5 stars An insightful and "fun" read!   January 3, 2002
 2 out of 2 found this review helpful

One fine Autumn day in the late '70's I got my driver's license, cashed every savings bond I'd received since my first birthday, and bought my first vehicle . . . a split-pea soup green/yellow Rabbit I named Kermit. I loved it! Similar to their warm furry namesake, this Rabbit was succeeded by multiple versions in pumpkin orange, powder-puff blue, then eventually I "upgraded" to a Scirocco. All terrific machines. I received David Kiley's book as a holiday gift and found it to be a wonderful read, as well as super insight into a brand that so many of us can count as part of our own "not-so-long-ago" personal histories. Kiley's writing style is familiar and flows along at a riveting pace. I highly recommend this book to anyone whose path has crossed that of a VW!


5 out of 5 stars an excellent account of successes and various failures   December 3, 2001
 2 out of 2 found this review helpful

This book gives an excellent account of the successes and various failures of Volkswagen. Though I enjoyed reading the story behind their creative and revlutionary advertising in the 90's with the Golf, the Beetle, the Jetta, and the Passat, I loved getting the inside track on such disasters as FAHRVERGNUGEN (that's a mouthful), the Rabbit, and the Thing (I've actually SEEN one of these vile machines!). Strongly recommended for car lovers, history buffs, and gossip queens...


5 out of 5 stars Massage the Data   November 21, 2001
 4 out of 4 found this review helpful

This is an inside look at a company with a unique history, ably rendered by Kiley, a fine journalist who covers the auto beat for USA Today. By taking readers deep within Volkswagen, and sharing the foibles, triumphs and tribulations of the famed automaker, Kiley has written an entertaining book.

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