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 enlarge | Authors: Fred Krupp, Miriam Horn
Publisher: W. W. Norton
Category: Book
List Price: $24.95
Buy New: $11.50
You Save: $13.45 (54%)
New (39) Collectible (4) from $11.50
Avg. Customer Rating:  49 reviews
Sales Rank: 5258
Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.4 x 1.2
ISBN: 0393066908
Dewey Decimal Number: 621.042
EAN: 9780393066906
ASIN: 0393066908
Publication Date: March 12, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: brand new condition
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| Customer Reviews:
 Positive and inspiring, but quite dry & technical. April 18, 2008
Gave me reason to feel somewhat positive about the world's future (a rarity these days). It's a slow read for non-scientists, best taken in small bites.
 Earth The Sequel, Hope or Hype April 14, 2008
3 out of 3 found this review helpful
Earth the Sequel offers hope at a time when it's in short supply from a direction you might hate and least expect.
Do you believe corporations are soulless and are responsible for all our modern ills including the climate crisis? Do you think the entrepreneurial spirit leads down the road to damnation? Read this book and you may have second thoughts.
Increased consumerism and the disproportionate use of our limited earth resources is a topic not addressed in this book, while it does beg that question. Still, Krupp leaves us with hope that the entrepreneurial spirit may buy us enough time to address global warming in the near future and that corporations will find it in their best intrests to change their wasteful ways.
Krupp introduces us to modern day Ben Franklins who are engaging and engaged and shows us some possible solutions that may work. He doesn't say any of these specific ones will, just that some of them might, and that given sufficient financial incentives, if not these, then other solutions will be found.
Krupp's is a point of view definitely worth considering.
Optimism Justified April 14, 2008
1 out of 3 found this review helpful
This book put optimism into my thinking about global warming. It made me look to the future with renewed hope for the world my grandchildren will inherit.
An excellent Survey of the next Industrial Revolution April 10, 2008
3 out of 3 found this review helpful
Are you getting depressed about the gloom and doom news of climate catastrophe? Then read this book and you will awaken to the endless possibilities of the future that is being worked out silently by a huge number of entrepreneurs, scientists and engineers who are the pioneers of the next industrial revolution - the cleantech revolution.
This book surveys the main sources of alternative energies- solar, biofuel, wind, geothermal and oceanic. Then goes into considerable depth into describing various works going on into each area. For example, in solar energy alone, the book details over half a dozen approaches to make solar energy an efficient, cheap and viable solution. The authors describe the technology in simple terms, but with sufficient depth. At the same time, they mention the business viability and political issues. A very well rounded approach indeed!
One recurring theme throughout the book is the necessity of a carbon cap and trade program. Without a price on carbon emission, the playing field between the fossil fuels and renewable energy sources will remain uneven and the renewables will not have a chance to flourish. Free market is an wonderful instrument, but is completely dumb. Information has to be injected into the market system regarding the cost of everything.
Currently, the polluters dump the greenhouse gases into the atmosphere without a price tag. The result is sea level rise, destruction of natural habitats, melting glaciers, agricultural yield reduction, increase of diseases, environmental refugees and on and on. Doesn't these all have a price tag? Once this price tag is attached with pollution, the underlying strength of innovation and free market will unleash and get a chance to save this civilization that faces the greatest challenge in many centuries - the global warming.
This book will be enjoyable by the environmentally conscious readers, the entrepreneurs, the science lovers and just about anyone who is interested in keeping abreast of this next frontier of technology. Do not miss it, we are at the door-step of a new era of the civilization, this does not happen with every generation, read the book and make other people read it!
 Inspiring Concept, Mildly Inspiring Book April 9, 2008
13 out of 19 found this review helpful
This book is meant for people like me who have an interest in all things scientific, environmental, political, and financial; but unlike me, have not bothered to pursue the topic of global warming beyond all the doom and gloom rhetoric the main stream media portrays. If that is you, then this book just may be inspirational as most reviews suggest. However, I have found the book to be mere review for information I have read in more engaging forms (both from a technical perspective and from a human insterest perspective) from other sources such as magazines like popular mechanics and popular science, among others. As such, I found it a very slow read. I would give the book 3, maybe 4 stars if the information contained within was not a review for me. Don't fool yourself either, there are a lot of technologies with great potential but many have significant barriers (not all having to do with the fiscal advantage of fossil fuels) or they would already be widely utilized. Nice reminder that we can change the world, but it's not going to happen just by reading this book.
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