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 enlarge | Authors: Richard H. Thaler, Cass R. Sunstein
Publisher: Yale University Press
Category: Book
List Price: $26.00
Buy New: $16.28
You Save: $9.72 (37%)
New (32) from $16.28
Avg. Customer Rating:  40 reviews
Sales Rank: 317
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.2 x 1.1
ISBN: 0300122233
Dewey Decimal Number: 330.019
EAN: 9780300122237
ASIN: 0300122233
Publication Date: April 8, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
Refreshing insights about economics in real life May 27, 2008
1 out of 1 found this review helpful
Fascinating examples illuminate a fascinating concept: that we can be "choice architects" structuring our environments so that our natural biases and heuristics lead to better choices and outcomes. Some of the examples are mundane and familiar--such as putting healthy food in a more convenient location than junk food--but the authors quickly move into exploring more novel, unexpected, and compelling possibilities. My only complaint is that the second half of the book couldn't compete with the first half.
Entertaining Read May 23, 2008
1 out of 3 found this review helpful
The authors make some good points about "choice" architecture. Their Libertarian Paternalism might also be referred to as the "Power of Default Choices."
It was worth the money and time to read the book.
Good book but a little obvious at times May 22, 2008
1 out of 2 found this review helpful
Well-written and good mix of economics and psychology and practical/every-day issues, but a little obvious at points
 A little dense and not my cup of tea May 22, 2008
18 out of 23 found this review helpful
The sub title of the book "Improving Decisions about Health, Wealth and Happiness" should have been a hint at what the book was really about which is "choice architecture" a way to further "libertarian paternalism" meaning that if choices are presented to you in a certain way, you'll make better choices and it'll seem like you're making the choice of your own free will instead of being "nudged" into making the "right" choice.
I'm a big fan of learning why we make the types of choices we make and possibly how to influence those choices. I'm also a big fan of learning how to make better choices for myself.
This book, however, leans heavily to the public policy side of things like how to get people to choose more wisely for retirement savings and the like. It really isn't about Health, Wealth and Happiness. It's about creating systems to "nudge" people into making choices they might not otherwise make.
 Review of Nudge (Thaler and Sunstein) May 21, 2008
0 out of 1 found this review helpful
This is a fascinating book. It is well-written, and offers a lot of information about Behavioral Economics, with many interesting examples.
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