Customer Reviews: Read 28 more reviews...
 Groundswell August 17, 2008
Groundswell is a very good book if you want to understand modern marketing and customer relationship management. In a world where online accounts for much of everyday life, the way in which companies have to interact with their customers changes. The use of social networks, viral videos, blogs and forums is important. This book really helps to understand, decide what is relevant for a certain situation, and act on this different world.
Ride the Technology Wave to Greater Success August 16, 2008
Social networking is here to stay and growing at an amazing pace. Groundswell provides case studies and data from several different industries to highlight the groundswell of new technology that is bursting into and driving the business scene.
Your customers and employees have ever increasing options to enter into public discussion. If you don't yet understand blogs, wikis, and various social network sties, this book explains how these technologies work. Most valuably, it shows how companies can manage the technology to improve customer service, strengthen employee communication and make themselves more successful.
The wave of technology will continue to swell and you don't want to get wiped out by it. This book is a valuable read in learning to master that wave and ride it to success.
Mollie Marti, PhD
www.bestlifedesign.com
Author of The 12 Factors of Business Success
Awesome overview of Social networking strategies for business August 13, 2008
With all the talk about myspace, facebook, and social networking it can be very confusing to try and figure out, how does a business market themselves in this new arena? Do we create a blog, start a myspace page, post videos on youtube? all the above? Charlene does a really good job using realworld case studies and experiences to show how a novice with social networking can potentially benefit from it's uses. By looking at your objectives, the habits of social networkers, and the tools availble this book makes it much easier to make intelligent decisions on paths your business may want to take. Easy to read, I'd highly recommend it.
 Groundswell July 21, 2008
0 out of 1 found this review helpful
Interesting book, I am not yet finished, but well worth the time time to read.
 Helpful July 5, 2008
1 out of 5 found this review helpful
It's a good review of buzz/content/wom. A little too "text booky", Jaffy's book is better.
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