The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations | 
enlarge | Authors: Ori Brafman, Rod A. Beckstrom Publisher: Portfolio Hardcover Category: Book
List Price: $24.95 Buy New: $11.39 You Save: $13.56 (54%)
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Avg. Customer Rating: 60 reviews Sales Rank: 2763
Media: Hardcover Number Of Items: 1 Pages: 240 Shipping Weight (lbs): 0.9 Dimensions (in): 9.1 x 5.8 x 1
ISBN: 1591841437 Dewey Decimal Number: 302.35 EAN: 9781591841432 ASIN: 1591841437
Publication Date: October 5, 2006 Availability: Usually ships in 1-2 business days Condition: Has remainder mark and/or slight shelf wear- never read- shipped in bubble wrap
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Product Description Understanding the amazing force that links some of todays most successful companies
If you cut off a spiders leg, its crippled; if you cut off its head, it dies. But if you cut off a starfishs leg it grows a new one, and the old leg can grow into an entirely new starfish. Whats the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and womens rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made? After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional spiders, which have a rigid hierarchy and top-down leadership, and revolutionary starfish, which rely on the power of peer relationships. The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores: *How the Apaches fended off the powerful Spanish army for 200 years *The power of a simple circle *The importance of catalysts who have an uncanny ability to bring people together *How the Internet has become a breeding ground for leaderless organizations *How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader The Starfish and the Spider is the rare book that will change how you understand the world around you. BACKCOVER: Advance praise for The Starfish and the Spider The Starfish and the Spider is a compelling and important book. Pierre Omidyar, CEO, Omidyar Network and Founder and Chairman, eBay Inc.
The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It's also fun to read! Robin Wolaner, founder, Parenting Magazine and author, Naked in the Boardroom
A fantastic read. Constantly weaving stories and connections. You'll never see the world the same way again. Nicholas J. Nicholas Jr., former Co-CEO, Time Warner
A must-read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.
David Martin, CEO, Young Presidents' Organization The Starfish and the Spider provides a powerful prism for understanding the patterns and potential of self-organizing systems. Steve Jurvetson, Partner, Draper Fisher Jurvetson The Starfish and the Spider lifts the lid on a massive revolution in the making, a revolution certain to reshape every organization on the planet from bridge clubs to global governments. Brafman and Beckstrom elegantly describe what is afoot and offer a wealth of insights that will be invaluable to anyone starting something newor rescuing something oldamidst this vast shift. Paul Saffo, Director, Institute for the Future
The Starfish and the Spider is great reading. [It has] not only stimulated my thinking, but as a result of the reading, I proposed ten action points for my own organization." Professor Klaus Schwab, Executive Chairman, World Economic Forum
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| Customer Reviews: Read 55 more reviews...
Continuous Change vs. Bureaucracy August 23, 2008
While doing business in the US and in Latin America, I had been able to clearly identify the starfish and spider organizations. Larger companies with a lot of history are very rigid and change is a word that is not in their lexicon. They are based on respect, code of conduct and status which leads to a slow decision making process.
New companies with flexible structure are willing to try new thing and norms of behavior matter more than codes of conduct. These companies are becoming more successful since their time to market is shorter and able to react to market threats.
I enjoy the reading and learn some strategies on how to deal with both kinds of companies.
A recommended lecture for leaders and strategists.
Copy this book! August 22, 2008 Like Steven Levitt's "Freakonomics", "The Starfish and the Spider" is a single cogent chapter surrounded by 160 pages of pabulum.
While the book is derivative, trotting out old canards to make and remake a point, the initial premise is intriguing. Organizations that resemble a starfish are more successful than those that are patterned on the spider. I'll leave to Mssrs. Brafman and Beckstrom to make their own case.
There are several maddeningly infuriating statements in the book. On one had the authors praise the efforts of a an animal rights activist who teaches others on the fine points of sabotaging hunts. These new volunteers head into the woods, stalk hunters, and then disrupt the hunt by using airhorns or driving the game away. (Let's not even go THERE, into the discussion of the morals of hunting.) Later, in the same chapter, the same aw-shucks wonder is offered to a group of vigilantes in an unknown country who go out hunting al-Qaeda cells with government supplied ammunition and no due process. What are the lessons here?
The value in the book is the main premise. Read chapters 1 and 5 and, by George, you've got it!
Also, I am weary of every business book taking the obligatory shots against record labels while lauding the "democratization" of music through on-line sharing. How about someone scanning this book in a PDF format, and, using a starfish organization, putting it on line for anyone to download for free?
For a more serious and thoughtful discussion of these issues, I would recommend Don Tapscott's book "Wikinomics."
Very interesting July 2, 2008 Nutshell review - This is a very interesting and insightful book about centralized vs. decentralized organizations, from companies to terrorist cells. Well written with interesting and useful insights.
The Starfish and the Spider relevance to Relationship Economics June 23, 2008 As succinctly illustrated in Rod Beckstrom's book The Starfish and the Spider, the massively complex and dynamic ecosystems of today's highly matrixed corporations can more effectively adapt to the market dynamics by way of decentralized competency teams. Substantial organizational inertia creates difficult personality dynamics, and also has the potential to bring out highly destructive corporate politics in any effort to drive meaningful change. Our research, coupled with the digitization of social networks, highlights a strategic asset in any manager, leader, or executive's investment of time and energy in not only creating decentralized teams, but also in nurturing productive relationships in their dynamic environments.
In contrast to the Industrial Age - in which much of the current command and control organizational structure was focused on capital as the most valuable resource - the current multigenerational workforce leverages a very different asset for creating shareholder value. The highly integrated business unit, operating company, or division, which mobilizes and leverages its broad-based intellectual capital, tends to waste fewer cycles in redundant market penetration, talent acquisition, and strategic supplier relationships. Instead, their intracompany, as well as external relationship development efforts, can translate into not only more rewarding, productive work for its current and future talent, but also a greater Return on Capital at a relatively low risk.
An interesting overview of a decentralized business model June 22, 2008 1 out of 1 found this review helpful
Ori Brafman and Rod Beckstrom are entrepreneurs. In "The Starfish and the Spider" they express their fascination of decentralized organizations, and their impact on the business world. Based on numerous examples, ranging from Alcoholics Anonymous to Skype and Wikipedia, they present to us a model of decentralized organization and the new business rules it implies.
A decentralized organization, compared to Starfish, can be defined by several characteristics, such as:
1. No specific person in charge and no headquarters, which imply that it's not easy to destroy it by "thumping it on the head" 2. An amorphous division of roles, so that the organization would not be affected by losing any of its units 3. Distribution of knowledge and power 4. Flexibility 5. Self-funding of units 6. Direct communication between the working groups
On top of the above characteristics, the authors define five building blocks of starfish organizations:
1. Circles: Decentralized organizations consist of autonomous and independent circles. When using Internet for communication, the circles become virtual, which are very easy to form and join. However, virtual circles also lack bonding between its members, and may be subject to free-riding or destructive behavior. Circles lack hierarchy or structure, but instead they depend on norms for realizing their objectives. These norms are self-enforced, members enforce them with one another. As a result, there is a sense of trust among the community.
2. The Catalyst: According to the authors, every open organization starts with a catalyst - a person who initiates a circle and then moves into the background, giving away control to the members. Catalysts let go of the leadership role, and transfer it to the circle.
3. Ideology: Decentralized organizations are built on a foundation of shared ideology.
4. The Preexisting Network: Very often, starfish organizations are started from the basis of a preexisting, decentralized platform. Currently, the Internet has become such platform. Because there are almost no entrance barriers for the Internet, it is very easy to launch web-based decentralized organizations in this environment.
5. The Champion: The champion represents another key role in starfish organizations, next to the catalyst. While catalysts envision the organization and inspire the members, champions actually implement the ideas and drive execution. Champions are key in gaining a critical mass of any movement, as they engage new members and "sell" the catalysts' vision.
Following the description of leaderless organizations, the authors define several rules that apply to the business world affected by decentralization:
1. Decentralized organizations tend to become more open and decentralized when attacked, while centralized organizations react with greater centralization to an attack. 2. Centralized and decentralized organizations are not easy to distinguish. 3. The knowledge and intelligence are spread throughout the system of starfish organizations. 4. Open systems can easily mutate. 5. The decentralized organization advance and grow unnoticed. 6. As industries become decentralized, overall profits decrease. 7. People are eager to contribute when they are in an open system.
Other topics covered in the book include a characteristic of catalysts, strategies to combat starfish organizations, and a hybrid business model (introducing decentralized elements into a centralized organization).
Overall, the book is quite an easy read thanks to many stories and examples. The ideas presented in the book are novel and may stimulate a rethinking of the rigid business models. However, it's only a popular book - there is no evidence supporting the presented models and principles, and everything is based on observation and conclusion from several examples.
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