Public Relations: Strategies and Tactics, Study Edition (8th Edition) | 
 enlarge | Authors: Dennis L. Wilcox, Glen T. Cameron
Publisher: Allyn & Bacon
Category: Book
List Price: $91.80
Buy Used: $5.04
You Save: $86.76 (95%)
New (22) Collectible (1) from $30.99
Avg. Customer Rating:  2 reviews
Sales Rank: 232609
Media: Paperback
Edition: 8
Number Of Items: 1
Pages: 704
Shipping Weight (lbs): 2.6
Dimensions (in): 9.9 x 7.9 x 1.1
ISBN: 0205491685
Dewey Decimal Number: 659
EAN: 9780205491681
ASIN: 0205491685
Publication Date: July 29, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
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Product Description
Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, the tests can serve as quizzes or homework. The Practice Test Solutions Manual (ISBN: 0-205-50728-X), containing the answers, can be packaged with the Study Edition. Also included with this option is our Tutor Center Access Card to provide the reader with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, readers get a valuable and effective study system not found in other books! Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
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| Customer Reviews:
 Pearson Education screwing the customer again! January 14, 2008
How about Pearson Education, taking a best selling PR book and adding tear-out quizzes! ...for free! This is a typical publisher ploy where they sell the profs on this free added value; but what they don't tell the professor is that this is how they force students to always buy new. What a racket. And I don't just blame Pearson; Cengage Learning is probably the worst offender but they all do it.
Professors, do the right thing and adopt the non-consumable version of this textbook. Ask your Pearson rep to supply the quizzes so that you can print them and hand them out in class and tell them that you won't partake in the screwing of college students.
 Eighth Edition of a Classic January 11, 2007
2 out of 5 found this review helpful
From the very first page this book gives a good introduction into the daily life of a professional account executive a public relations firm. This is designed to ltet the student know how his workday is likely to be spent. Perhaps in eight editions they've learned how to approach students.
That brings up the question of what's new in the eighth edition. One important step is the new chapter on Conflict Management. This has become very critical in today's world as investigative reporters are constantly seeking conflicts to spread to the public. There's a new 'casebook' at the end of every chapter that presents a situation in depth that is left as a discussion subject for the student or the class. Finally the book is completely revised to use up to date in areas as diverse as salary ranges or notable public relations campaigns such as those mounted by John Kerry and George Bush.
This is the student edition of the book which contains a 64 page practice test at the end of the book.
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