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Mirroring People: The New Science of How We Connect with Others | 
 enlarge | Author: Marco Iacoboni
Publisher: Farrar, Straus and Giroux
Category: Book
List Price: $25.00
Buy New: $13.98
You Save: $11.02 (44%)
New (29) from $13.98
Avg. Customer Rating:  6 reviews
Sales Rank: 4327
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1
Dimensions (in): 8.4 x 5.6 x 1
ISBN: 0374210179
Dewey Decimal Number: 573.8536
EAN: 9780374210175
ASIN: 0374210179
Publication Date: May 13, 2008
Availability: Usually ships in 1-2 business days
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Product Description
What accounts for the remarkable ability to get inside another person’s head—to know what they’re thinking and feeling? “Mind reading” is the very heart of what it means to be human, creating a bridge between self and others that is fundamental to the development of culture and society. But until recently, scientists didn’t understand what in the brain makes it possible. This has all changed in the last decade. Marco Iacoboni, a leading neuroscientist whose work has been covered in The New York Times, the Los Angeles Times, and The Wall Street Journal, explains the groundbreaking research into mirror neurons, the “smart cells” in our brain that allow us to understand others. From imitation to morality, from learning to addiction, from political affiliations to consumer choices, mirror neurons seem to have properties that are relevant to all these aspects of social cognition. As The New York Times reports: “The discovery is shaking up numerous scientific disciplines, shifting the understanding of culture, empathy, philosophy, language, imitation, autism and psychotherapy.” Mirroring People is the first book for the general reader on this revolutionary new science.
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| Customer Reviews: Read 1 more reviews...
 How would his Hypothesis be different from a Creationist viewpoint? September 30, 2008
0 out of 1 found this review helpful
This book was a little long for me since I'm familiar with the subject. The intersting parts were when Iacoboni talked about Society and Politics in general. Is his research suggesting we should live more socially? That the manipulation of politics will worsen society through Neuromarketing? increase violence? Meaning of Life- Christ's Return? We should choose to not hurt through viewing violence? Be a part of the Spirit Collective; migrate others into vibrational brainwave spirit collective?
 neurology+public/social policy July 6, 2008
0 out of 3 found this review helpful
The widespread knowledge of mirror neurons' role could precipitate the reorganization of prohibitive administrative structures - governments, companies, religions, economic paradigms.
Perhaps the explicit acknowledgment of intersubjectivity in public (or less formal social) policy will guide us to increased aggregate happiness.
Bravo.
 "Broken mirrors: autism & Asperger's" June 14, 2008
10 out of 11 found this review helpful
"Mirroring People: The New Concept of How We Connect with Others", by Marco Iacoboni, Farrar, Straus & Giroux, New York 2008. ISBN-13: 978-0-374-21017-5, HC 272/308. Notes 23 pgs., Index 13 pgs., & several illus., 8 " x 5 ".
A short book, written by neurologist Iacoboni "originally from Italy", for lay people. He does TMS studies at the Ahmanson-Lovelace Brain Mapping Center, David Geffen School of Medicine, UCLA. We learn Giacomo Rizzolatti and Vittorio Gallese through serendipity discovered the mirror neurons (area F5) while studying Macaca nemestina in Parma, Italy some 20 years ago while doing neurophysiologic experimentation using brain electrodes. We learn the author has been lecturing on mirror neurons for a decade and that his wife Mirella Dapretto is a developmental psychologist expert in autism and pediatric brain imaging using fMRI.
The subject of mirror neurons, their function, location & importance engendering empathy, morality, social cognition and self-awareness is explained - and NY Times reports: "The discovery is shaking up numerous scientific disciplines, shifting the understanding of culture, empathy, philosophy,..." Thusly, ,a collection of material is provided: function of mirror cells, imitation as distinguishing human trait of self versus other, empathy & morality, coding intentions, gestures (iconic, beating, & emblem), palm mental reflex, McGurk effect, chameleon effect, Moebius syndrome, maternal empathy, mirror sign, mirror recognition test, embarrassment syndrome, autism & Asperger's. The latter two may be regarded as instances of "broken mirrors" that can lead to social deficits.
All in all, this research is obviously important and one prays that the focus of such expensive & highly technical work aught to prioritize the study of autism & Asperger's syndrome maximally, dwelling somewhat less on studies on effective of advertisements (ads) & college student's thoughts about political candidates (neuromarketing & neuropolitics) - although that may be where the big money lies!
Unfortunately, the author is not a fluid writer - his prose is jerky, wordy, self grandiosing, and unrestrained with poorly defined time lines - unfortunate since the subject matter is so fertile and promises so much more.
dual use areas of the brain June 9, 2008
1 out of 8 found this review helpful
Very interesting book. For some human actions, the same portion of the brain is found to be active both when taking an action and when observing the same action being performed by another.
Profound Insight into the Revolution in Neuro-science June 6, 2008
19 out of 22 found this review helpful
I would rate this book six stars if I could. I read about 100 serious books a year and this is my top book for the year so far. It tells the fascinating story of the discovery of mirror neurons in a well structured narrative that is highly memorable. As someone who had been following this research at a distance for its implications for my own field, I would say that the author weaves the story wonderfully well around the diverse research teams that make up this expanding field. Each step of the research road becomes comprehensibly built on the previous step. The technology of fMRI etc is well explained at just the right point, as is the research design of each experiment but not drily but memorably. The editing of this book (or its author's skill) is formidable: yet it is a good read: a non-fiction page turner! The fundamental findings described are that certain motor neurons called mirror neurons in our brains fire not only when we act, but when we watch others act. We simulate others actions. This establishes a connection at the most automatic visceral level between people and allows us to attribute intentionality to others. The connections between mirror neurons and the limbic system mean that we can actually simulate what others are feeling. So we can do far more than merely take their perspective; we can actually experience their feelings. This begins to break down the idea of the atomistic individual and shows ways in which community and shared culture can bond us as a profoundly social species. It also provides a clear neural basis for the sense of self versus others. The book shows how this is mediated by super mirror neurons that inhibit the working of mirror neurons differentially if actions are being taken or merely being imitated. Of course this breaking down of barriers between self and other is rather threatening to much of the current received wisdom in psychology, economics, not to mention wider society. So read this book to have your existing understanding challenged; open yourself to the idea that your reading of others is much more accurate than you think; though exercise some care with certain more manipulative folk who self-deceive. The professional reviewers of this book cited, in my view give a fair impression of its importance and how it might shape future research. Outstanding!
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