Welcome to the mind—to the world—of Fake Steve Jobs. Fake Steve the counterintuitive management guru: “Obviously we can’t literally put our employees’ lives at risk. But we have to make them feel that way.” Fake Steve the celebrity hobnobber: “I like Bono. He’s the only person I know who’s more self-absorbed than I am.”
Options is the book that had the critics howling—with laughter:
“A voice for our own digital age....Mac-slappingly funny.”—Newsweek.com
“Hilarious.”—New York Times
“There’s a laugh-out-loud moment on nearly each one of the book’s pages.”—Wall Street Journal
“Wickedly funny.”—San Francisco Chronicle
