All Corvettes Are Red | 
 enlarge | Publisher: Pocket
Category: Book
List Price: $16.00
Buy Used: $4.40
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Avg. Customer Rating:  17 reviews
Sales Rank: 102982
Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 1.1
ISBN: 0671685015
Dewey Decimal Number: 629.2222
EAN: 9780671685010
ASIN: 0671685015
Publication Date: January 1, 1998
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Condition: Normal used cover and page wear. 100% Satisfaction Guaranteed.
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Product Description
No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.
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| Customer Reviews: Read 12 more reviews...
 GMs attempt to kill the Corvette revealed February 18, 2008
If you want to know why GM had trouble building great cars in the 1990's you only have to read this book. This is the story of the workers at Chevy going out on a limb to build the best car possible, and how the GM system got in their way.
Best Biography of any Corvette generation January 6, 2008
All Corvettes Are Red (the story of the C5-generation Corvette's development) is undoubtedly the best "biography" of any Corvette generation, from C1 - C6. Author James Schefter's descriptive retelling of corporate politics and personality conflicts, all through the car's development, reveal many problems within GM's culture that exist even today. A must read for all C5 Corvette owners, past, present & future.
Greate Corvette book! April 5, 2007
1 out of 1 found this review helpful
The Chevy Corvette is one of America's most innovative cars, serving as our country's first sports car that boasted four-wheel disc brakes, independent suspension and V-8 injected power.
Because the Corvette has always been an engineering marvel, it would have been very easy for author James Schefter to get caught up in the technical details of the rebirth of the Corvette in 1997 - but, he doesn't. Although he shares detailed and significant information about the car, his words also allow readers to feel the sheer excitement of the Vette's innovative new rise to glory.
Schefter also clearly defines car jargon for readers who aren't auto body shop experts, thereby creating a broad audience for his book.
He doesn't shy away from sharing the many challenges that designers, production staff and engineers faced when recreating a car legend - and yet, the overwhelming feeling in this book is one of success and triumph.
 All Corvettes are Red January 10, 2007
1 out of 2 found this review helpful
Most of the content is fairly dry reading. Contains some interesting facts.
What A Car! What A Story! What A Book! June 17, 2006
3 out of 3 found this review helpful
At last, a book with a story as dramatic as the car it was written about! And, what a BEAUTY! VERY well written.
I never realized that the automobile industry could be so cut-throat, or that the planning and design of a new car was so exhaustive and exhausting. If you love cars, adore the Corvette, and really enjoy a good business biography, this is a MUST READ. Enjoy!
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