Glory Days: When Horsepower and Passion Ruled Detroit (Pontiac) | 
 enlarge | Author: Jim Wangers
Publisher: Bentley Publishers
Category: Book
List Price: $29.95
Buy New: $7.96
You Save: $21.99 (73%)
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Avg. Customer Rating:  7 reviews
Sales Rank: 485153
Media: Paperback
Number Of Items: 1
Pages: 348
Shipping Weight (lbs): 1.7
Dimensions (in): 10 x 7 x 1.1
ISBN: 0837602084
Dewey Decimal Number: 388
EAN: 9780837602080
ASIN: 0837602084
Publication Date: October 1998
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: New, cover is torn at the top of the spine, dings on the corners and page edge, cover has rub marks from shipping - Paperback
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Book Description
Glory Days conjures up images of cruise nights, impromptu drag races, and genuine American fun. It is the story of the GTO, Tigers and Monkees, of Royal Pontiac, drag racing, corporate politics, and personal allegiances. Glory Days illuminates anera when Detroit's Woodward Avenue fairly rumbled with V-8 power, as young people slowly cruised the wide boulevard. Glory Days is also an American success story, giving an insiders view of what it took then, and what it will take in the future, to keep alive America's passion for the automobile. In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaioning successful brand marketing for automobiles: Why brand management for cars differs from other branded products How to position a model for the best possible tie-in promotion--and how not to What it takes to establish and evolve a brand image Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign to ever come out of Detroit. At a time when such automotive legends as Bunkie Knudsen, Pete Estes, and John DeLorean hald sway in the Motor City, Jim Wangers created and defined the American muslecar image, devising savvy brand marketing strategies to promote the car that started it all and went on to become a cultural icon: the Pontiac GTO.
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| Customer Reviews: Read 2 more reviews...
 A Man and Car Culture February 6, 2001
5 out of 5 found this review helpful
A fascinating read. I could not put this book down. A well-written insider perspective on the automobile industry and American car culture. In a nutshell, Mr. Wangers is a car marketing maven. The question is, did car culture influence Mr. Wangers or did Mr. Wangers influence car culture? Did Mr. Wangers influence mass American culture? This book "asks" many questions and raises interesting points. What are the constraints in designing, marketing and engineering an automobile? What role should the govenment take? On the one hand, Mr. Wangers is lightly critical of the federal government regarding emissions and safety issues. On the other hand, he views govt. regulation as a challenge that fosters creativity and engineering prowess. Certainly, the government saved the car industry by forcing it to develop emissions and safety devices. This is a well rounded book for the Sociologist, the historian, and anybody who might enjoy a great read on the automibile industry. Nicely illustrated. There was one glaring omission: Did Wangers maintain his relationship with John DeLorean during his Cocaine distribution trial?
A view from the inside January 12, 2000
3 out of 3 found this review helpful
This book takes you back and gives you a private look at the planning and development of the car that started the whole Muscle Car Craze. From figuring out how to get this car built around GM's policies on horsepower to weight ratio, to fighting off the compitition in 1969 with the introduction of "The Judge"! How they developed the Royal Pontiac cars, and how they had to fight every step of the way with the EPA, and other government agencies! Lots of photos, and history here!
 good nastalgic info and pictures October 30, 1999
0 out of 8 found this review helpful
I am a big pontiac fan, i own a 1966 GTO conv. with a 455, turbo 400, 4.56 gears, runs mid elevens and i drive it on the street. my wife has a 1976 formula 400 also. so i am big on performance and nastalgia also. the book was good dont get me wrong, butnot what i thought it would be! jim wangers is a pontiac and GTO legend to us poncho guys,i thought the entire book would be about pontiacs and their great performance of the sixties, instead i read a lot of negitive things about ponchos.even the pictures like the one of the swiss cheese catalina racing the ford, he said he lost that race, come on jim, your not supposed to say that, let us guys have a little glory please! and telling of losing street races. and half the book was about jim with jobs with chevy,ford and keiser. sorry jim i didnt buy this book to read about 1977 mustang cobra twos or advertising about pacer wagons! give me a break! you really dropped the ball on this one! maybe some day another old pontiac racer will come out with a book and talk about some good times and real performance of pontiacs!!!!!!!!!!!!
Interesting perspective but not the definitive on super duty December 31, 1998
3 out of 3 found this review helpful
Mr Wanger's book is an interesting historical perspective on the development of the muscle car era at the Pontiac division. It seems to be a very complete history of the development of the GTO with details that can only be known by a industy insider.My only critisim is that that while he alludes to the real bad boy Super Duties in several places he never really spells out what they were "bad to the bone dual quad, 12to1 compression ratio 421's" These were truly Pontiac's finest hour. He also does not do justice to the great Malcom MacKeller whos genious was reponsible for the development of a whole series of camshafts used at Pontiac includ- ing the Super Duties. Wangers remembers lots of racing in the book and the cheating that often took place;he does not recount the night that after bragging that he had the fastest" GTO on Woodward " he ran a race against a 1962 white Catalina with a real 421 Super Duty not a consumer version with three two's. The outcome of that encounter very well could be be deeply reperessed as the Catalina led him by a football field at a 110 mph. This encounter happened in 1967 and it might be called Wolf in Sheep's Clothing or The Night Encouner with Super Duty #3 vin#16373. All in all I would recommend this book to anyone in Pontiac history but its not the last word on on the subject.
Here are the names of the chapters: November 2, 1998
1 out of 4 found this review helpful
(1) GETTING THE FEVER (2) LEARNING THE ROPES (3) EARLY SUCCESSES...AND FAILURES (4) TEMPORARY INSIDER (5) A PLAYER ON THE "HOT" TEAM (6) THE ROYAL TREATMENT (7) FORGING THE BONDS (8) THE TIGER LEARNS TO ROAR (9) SHIFTING GEARS (10) JUDGE...AND JUDGEMENT (11) DEALING MYSELF OUT (12) NOTHING BUT SIZZLE (13) THE CONSULTANT (14) WHY THE TIGER ROARED (AFTERWORD) PRESERVING THE LEGEND
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