High Noon in the Automotive Industry | 
 enlarge | Author: Helmut Becker
Publisher: Springer
Category: Book
List Price: $84.95
Buy New: $8.64
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Avg. Customer Rating:  1 reviews
Sales Rank: 231626
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 261
Shipping Weight (lbs): 1.2
Dimensions (in): 9.4 x 6.2 x 0.8
ISBN: 3540258698
Dewey Decimal Number: 338.476292
EAN: 9783540258698
ASIN: 3540258698
Publication Date: January 13, 2006
Availability: Usually ships in 1-2 business days
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Product Description
The automotive markets of the industrialized world are saturated. There is no longer any growth for the "growth-minded" automotive industry. This situation is not fundamentally changed by countries like China, India, and Eastern Europe, their markets are too small and develop their own automotive production. As a consequence, automotive industry sees a cutthroat competition, leading to an explosion of new models and rebates. This book offers an impressive analysis and gives a sound forecast for the global automotive industry in the next ten years. Expecially, the book offers a thorough analysis of the 11 big automotive companies in the world and their outlook for the future. It answers important questions: Who will survive, who will drop out? What will be the consequences for suppliers? Which regions will loose, which will win? Don't miss this breath-taking insight into the struggle for survival of the automotive companies!
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| Customer Reviews:
Belabors the Obvious, Misses the Elephant in the Room! July 23, 2006
1 out of 2 found this review helpful
Becker begins by telling us that auto manufacturing is in an overcapacity situation worldwide, creating pressure on suppliers, overhead costs, productivity, wages, and an incentive to build volume through filling niches. He then goes on to compare quality, productivity, and costs by major manufacturer. Guess what, Japanese firms (especially Toyota) come out best. Innovation is also important, and again, Japanese firms (especially Toyota) lead. (Becker fails to note that the three are closely related, per the innovations of the Toyota production system.)
The "really bad news" is that Becker gives almost no attention to Korea and China - the latter being the proverbial elephant in the room because of its much lower costs and ability to quickly learn and move up the technology chain.
Save your money and time - study the Toyota Production System instead.
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