Cradle to Cradle: Remaking the Way We Make Things | 
 enlarge | Authors: William Mcdonough, Michael Braungart
Creator: Stephen Hoye
Publisher: Tantor Media
Category: Book
List Price: $19.99
Buy New: $13.59
You Save: $6.40 (32%)
Avg. Customer Rating:  142 reviews
Sales Rank: 779567
Format: Audiobook, Cd
Media: Audio CD
Edition: MP3 Una
Number Of Items: 1
ISBN: 1400157617
Dewey Decimal Number: 577
EAN: 9781400157617
ASIN: 1400157617
Publication Date: August 1, 2008 (In 6 Days)
Shipping: Eligible for Super Saver Shipping
Availability: Not yet published
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| Editorial Reviews:
Amazon.com
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
Product Description
William McDonough and Michael Braungart present a manifesto for a radically different philosophy and practice of manufacture and environmentalism.
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| Customer Reviews: Read 137 more reviews...
 Remake the Way You Think July 25, 2008
Such an inspiring book! McDonough and Braungart offer much more than just passion for creating a green world--they tell us how to do it. Through their experience innovating new systems with companies like Ford, Herman Miller, DuPont, and many more, they bring serious intelligence to a movement that often feels like another fad. Current enthusiasm aside, Green is here to stay, and we need to start understanding the things we talk about.
Put on your creativity hat and prepare to be dazzled.
Spectacular Read!! July 16, 2008
The book was delivered in good condition and in a timely fashion. I am very pleased with your services.
great read July 14, 2008
this was a fascinating book with a great amount of real life examples and how their theories actually apply to real life and how their design plan of "upcycling" (opposed to recycling) is actually do-able. Even this book is made of materials that fit into their design plans. I've read some books that have great ideas but no way of implementing them, the two authors are already succeeded. it is well written and a good read.
cradle to cradle July 5, 2008
This was an interesting book to read and an important one. Is has not used paper as its format. It offers a slightly different take on the ecology problems. It focuses on creating products that are designed at the onset to be environmentally sound and completely recyclable. It is well written, easy to read and offers a bit of hope. Although at times I felt it was perhaps a bit idealistic, since completing it I have read about 2-3 businesses that have been started using these principles. Numi tea one.
 Great read! June 21, 2008
This was a great introduction to so many key, elementary principles in sustainable thinking/living/product design. I learned a lot! I hope enough people are informed and inspired by it to create the kind of real change that is being discussed in this book in terms of truly ecological product designs in everyday things (e.g., cars, homes, and other "products" that incorporate biomimicry, etc).
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