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Creating the Customer-Driven Car Company

Author: Karl Ludvigsen
Publisher: Van Nostrand Reinhold Company
Category: Book

List Price: $74.95
Buy Used: $56.62
You Save: $18.33 (24%)





Sales Rank: 6202853

Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 182

ISBN: 0412737604
Dewey Decimal Number: 629.222068
EAN: 9780412737602
ASIN: 0412737604

Publication Date: August 1, 1996
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: May contain remainder marks. Over 3.5 million customers served. Order now. Selling books online since 1995. Few left in stock - order soon. Code: D20080824032616S
Editorial Reviews:

Book Description
The car industry is witnessing an irreversible transition from the sellers' market of the 1980s to the buyers' market of the 1990s and beyond, with executives and managers realising that a new approach to all their customers can provide a vital competitive advantage. Creating the Customer-Driven Car Company explains clearly why and how customers should and must drive the whole process of creating, building, selling and servicing cars. Karl Ludvigsen, a leading expert in the area, gives specific recommendations for managing this change and enhancing business performance.

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