Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 | 
 enlarge | Author: Sarah Lacy
Publisher: Gotham
Category: Book
List Price: $26.00
Buy New: $14.99
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Avg. Customer Rating:  13 reviews
Sales Rank: 4916
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.3
ISBN: 1592403824
Dewey Decimal Number: 338.4700670979473
EAN: 9781592403820
ASIN: 1592403824
Publication Date: May 15, 2008
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Shipping: International shipping available
Condition: BRAND NEW, IN-HOUSE READY TO SHIP!!! NOT A BARGAIN, REMAINDER OR BOOKCLUB BOOK!!! WE ARE A 5 STAR SELLER.
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Product Description
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century
Everyone has heard the story of the Internet Bubble. Beginning with Netscapes IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to irrational exuberance, and everyone moved on.
Once Youre Lucky, Twice Youre Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcomsdubbed Web 2.0is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.
Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet fan boys eager for all the promises to come true.
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| Customer Reviews: Read 8 more reviews...
 Excellent Storytelling of the Web 2.0 Era June 23, 2008
1 out of 1 found this review helpful
I have to admit I had some bias against this book after the negative publicity she got from her interview with Mark Zuckerberg during SXSW.
Sarah Lacy did an excellent job in capturing the essence of Web 2.0. I came off very inspired after reading the book.
I like the flow of the story where she shifts back and forth from one Web 2.0 story to the next and finding the relationships between the people involved.
I read a lot of technology blogs and I thought I knew a lot about Digg, Slide, etc. This book had a lot of things that were not covered by Techcrunch, Mashable, and even Valleywag!
Part of me thinks this book was released a little early. I would have liked to read this book 2-3 years from now where it would probably chronicle a more definitive outcome for these Web 2.0 companies. Web 2.0 is not really over yet.
Perhaps a sequel Sarah?
A Fun Read June 16, 2008
2 out of 2 found this review helpful
If you're interested in Web culture, and the people and companies that support it, you'll love this book.
I think the few disappointed reviews may have had the wrong expectations. It isn't really a "business" book... It isn't educational per se... It's an inside look at some of the pioneering founders of web 2.0, and it's fascinating. Sarah's style is easy to read, and kept me captivated throughout the pages.
Great Read - Packed with valuable Information June 12, 2008
3 out of 3 found this review helpful
The book was a fantastic documentation of the ever changing web 2.0 scene. It was very well written and packed full of interesting stories of how many of the sites were founded.
Excellent, must read June 9, 2008
This is a fast and entertaining book, I highly recommend it for all those in the valley and beyond curious about the personalities behind the Web 2.0 scene. Well researched and full of unique insight.
 Shoddy June 6, 2008
0 out of 10 found this review helpful
As someone mentioned in the book, I'd like to nominate it for a World Fantasy award - as fiction it's wonderful. The Digg part of the book is full of fake history, lack of fact checking, and, in one particular glaring instance, bald-faced dishonesty in attributing to me something I never said (no attempt was ever made to contact me to verify actions or words attributed to me). Calling this shoddy journalism would be too forgiving.
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