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Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies | 
 enlarge | Author: Michael E. Gerber
Publisher: Collins
Category: Book
List Price: $24.95
Buy New: $9.99
You Save: $14.96 (60%)
New (36) from $9.99
Avg. Customer Rating:  14 reviews
Sales Rank: 17589
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 5.9 x 1.2
ISBN: 0061568147
Dewey Decimal Number: 658.11
EAN: 9780061568145
ASIN: 0061568147
Publication Date: March 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
“A business without a dream is like a life without a purpose.”
—Michael Gerber Dream • Vision • Purpose • Mission These words have been defining the life of Michael Gerber, bestselling author and international small business guru. He created E-Myth Worldwide in 1977 to transform the way that small business owners grow their companies. Now he's created In The Dreaming Room as a place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality. Michael's Dream: to inspire people to dream by awakening the entrepreneur within them. Michael's Vision: to be the authority for helping dreamers everywhere create the small businesses they once could only imagine. Michael's Purpose: to transform the lives of ordinary people by providing them with the thrill of creation while creating the means to generate their own and others' economic freedom. Michael's Mission: to create a turnkey system for awakening the entrepreneur within every person who wishes to go into business for themselves, while providing them with the support for doing it. And he has done it. In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! As he writes: “It is time to dream. It is time to care about something bigger than you. It is time to imagine something sorely needed in the world—the world you live in—that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this picture?'” If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
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| Customer Reviews: Read 9 more reviews...
 Dream Awakening July 5, 2008
0 out of 1 found this review helpful
The intial multple pages of endorsements had me wondering how much true content was going to be in the book. I was also thinking, "Does Michael have a required number of pages for publishing?" Michael does rehash old content from other books, however, it helps lay the context for the story and who he is becoming. I liked the "Stop and Focus" pages at the end of each chapter, which help the reader integrate concepts of every chapter.
The format of using different case studies to teach different points came across dry. The story of "Who is Manny Epinosa?" a fictitional service industry business was used to teach how an awakened entrepreneur would use the concepts of the Dream Room. The book was interesting and a good reminder of the importance of having systems to create a successful business.
 I'm now awakened June 23, 2008
0 out of 1 found this review helpful
I thought this was a great compliment to the e-myth revisited. I think it's essential to any business owner to understand the principals in this book. What I really got from this book is that everything should be in synch when it comes to the purpose, vision, mission and story. I actually read it twice.
This is a book that could change your life May 6, 2008
1 out of 3 found this review helpful
This is a book that could be written off as self important blatherings as other reviewers have said. But I'll offer a different view. Read between the lines. The person who reads this book with a beginners mind and a willingness to "look again" can gain untold fortunes from the message here and hopefully, go on to help many others do the same.
This book will invigorate you if you let it May 4, 2008
2 out of 3 found this review helpful
This is an important book, and I suggest you read it. Whether you think you have the life of the entrepreneur all figured out or not, the truth is, none of us do. Michael brings his 30 years of experience to the table, not to tell us how to find the pot of gold at the end of the rainbow, but how to clarify our vision to produce an amazing result for the customers of our creation.
As you wander through this book, the cynical part of you will want to tell Michael that he is full of it - and that he should just get to the point already and stop wasting your time with the fundamentals. But the other part of you, the true entrepreneur in you, who does not rush and does not close his mind for even a second, will appreciate how important it all is. Even very successful, experienced entrepreneurs can miss the true opportunity their company possesses to be great because they are too busy to stop and look at what it is, and what it should be. This book is a great reminder of the clarity we all need to pull off the impossible. If you truly keep your mind open and listen to the message, this book can do remarkable things for you! Awakening the Entrepreneur Within is a simple, yet profound way to approach building the next great company.
Corey Kossack, President, Club E Network, Inc.
This book for entrepreneurs is about how to avoid failure when converting an idea for a business into a real business. May 4, 2008
10 out of 11 found this review helpful
This book was OK. Maybe I liked it because it was so simple? Maybe I liked it because it concerned entrepreneurship, which is a subject close to my heart? But it had its problems, too. This book is about the following terms and how they interrelate:
1. Dream: A succession of images, thoughts, or emotions passing through the mind during sleep
2. Vision: A vivid imaginative conception
3. Purpose: The reason for which something exists or is done
4. Business model: Describes how a business makes money, a profit.
5. Business Plan: Action item list that describes how to create a fully functioning business model that maximizes profit
6. Leadership Ability: The ability to influence others and make things happen
7. Mission: An assignment given to a person or group
The 5th term actually wasn't discussed in the book, but should have been. Failure to plan is a plan to fail. And this book is all about NOT failing. So I assumed "Business Plan" was part of the subject matter in this book.
This is a book about shaping one's idea for a business into a business. This is a book about how one can make their dreams come alive and become reality. This is a book about how to be successful as an entrepreneur and not fail. The content in this book, if understood, is priceless.
Of course, overall I thought this book was just OK. It could have been written better. It could have had fewer chapters. It could have included some talk about business plans. It could have cut to the chase more often than not and gotten to its points quicker. And it didn't need to mention the word "extraordinary" in its title. It's little things like this that annoyed me with this book.
I would have liked the book better if the first 14 pages, yes, 14 pages, of the book had not included testimonials about the book. Talk about hype! If the book is good, then let is stand on its own two feet!
I particularly liked Chapter 15 entitled "Coming to Grips with the Business Model." In my humble opinion, it was the best chapter in the book. So many books for entrepreneurs ignore or forget the importance of a business model. And this author didn't in this book. 3.5 stars!
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