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The Complete Guide to Writing Effective and Award Winning Business Proposals: Step-by-Step Instructions | 
 enlarge | Author: Jean Wilson Murray
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $24.95
Buy New: $16.14
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Avg. Customer Rating:  4 reviews
Sales Rank: 4334785
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.7
Dimensions (in): 8.8 x 6 x 0.8
ISBN: 1601382340
Dewey Decimal Number: 658.15224
EAN: 9781601382344
ASIN: 1601382340
Publication Date: September 3, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Direct from publisher.
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| Editorial Reviews:
Product Description
What do you do when you are trying to get your company off the ground and attract new customers? You write a business proposal, which is essentially a bid for business that can be either solicited or unsolicited. Business proposals cannot be thrown together at the last minute; they take a large amount of planning, writing, and revising. The Complete Guide to Writing Effective and Award Winning Business Proposals will walk you through the process, providing you with an easy to follow and easy to understand method of writing a successful business proposal. In this new book you will learn about the various parts of a business proposal, including the cover letter, contact details, executive summary, solution description, success stories, references, costs breakdown, case studies, company profile, methodologies, and project milestones and deadlines. You will also learn the five key elements of effective business proposals: solutions, benefits, credibility, samples, and targeted. Furthermore, you will learn how to write persuasively, how to analyze your proposal, how to write an effective vision or mission statement, how to understand and meet your client s requirements, how to write client-centered proposals, how to establish credibility, and how to structure a letter and a formal proposal. In addition, this book is filled with outlines, suggestions and tips. The Complete Guide to Writing Effective and Award Winning Business Proposals will teach you how to create consistently successful proposals that bring in new clients and contracts and impress your peers and senior management. Whether you are a new business trying to win contracts or you are an established business hoping to pick up some new tips, this book will help you achieve your goals.
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| Customer Reviews:
 Valuable resource! October 8, 2008
The Complete Guide to Writing Effective Award Winning Business Proposals
Author: Jean Wilson-Murry, MBA PhD
Reviewer: R. Ginger Robinson
The very first thing you notice about this book is the eye-catching cover. This fabulous packaging makes you look forward to what is contained inside. I have been told quite a few times life to shoot a proposal a customer's direction and been at a loss of what and how to include my information. Everybody knows that the pricing is included, but it's the additional unknown territory that can be so confounding. Also the aspect of whether they may think you're charging too much and so many other issues.
With just the first chapter the author whet my appetite with key information that was promised to be covered in detail in later chapters. The first chapter itself included the reasons why an individual would need a proposal, the definition of the RFP, and formatting. I don't know about anybody else, but I had shied away from even bidding because I wasn't sure what RFP even meant. She surfaced valid points such to keep bidders on track and focused on logistics rather than just the opportunity to bid. She outlined the numerous types of proposals, their purposes and the book itself is written in they way that reminds you to write your proposal.
This book is written in such a conversational style that I felt many times that the writer heard my questions because it wasn't too long after my questions were formed, that they were answered. There was information that I didn't agree was a blanket issue and that information was countered with the fact that it wasn't all inclusive, still in all, key information to pay attention to in the proposal process. At times the book was repetitive, but I think necessarily repetitive so that information could be soaked in. This is not a book to be quickly perused and tossed to the side. There are several areas covered in a short amount of time with helpful checklists of do's and don'ts and memorable shortcuts such the 7 C's, six hats thinking, and AIDA format. She keeps the readers attention even through legal issues that must be address with explicit explanations of procedures, working, and preparation.
Ms. Wilson-Murry's writing style delivers the information promised in the first chapter exploding into examples, clear cut analogies and constant delivery of the information necessary to write a successful business proposal. I can honestly say that this is a book to be read many times for the healthy cornucopia of information contained in its pages. There is information on different types of proposals, even the fears that are encountered in tackling a proposal and how to overcome those fears. She guides you through the process of prepping the proposal, writing and formatting it, the fonts, paragraph styles, layout, proofreading, even visual techniques. There is so much that goes into the proper appeal to a potential customer and this author addresses all of those concerns. She even has a checklist of what to do and resources to guide you further if necessary.
Upon finishing this book, I felt as though I had been given every component necessary to complete a proposal that would have the maximum impact to any potential customer in order to make them a bonafide long standing customer. I also believe that there are tactics outlined in this book that can be used to aid in changing your overall attitude towards any business venture you wish to tackle. Ms. Wilson-Murry reinforced one important rule that must never be forgotten that no matter the proposal, you should never sell yourself short. I enjoyed this book completely and plan to read and refer to it again and again. Out of 5 stars, I give this book 5 stars.
The Complete Guide to Writing Effective and Award-Winning Business Proposals: Step-by-Step Instructions by Jean Murray October 1, 2008
A business proposal is one of the most important pieces of paper you'll need to start a new business: if you write a clear, professional proposal, you increase your chances of attracting not only backers but also clients and local support.
The Complete Guide to Writing Effective and Award-Winning Business Proposals dissects the business proposal and shows the reader its parts: there's a section on everything from the cover letter you'll need to write, the costs you'll need to break down, and the profile of your business or company that you'll need to craft. Murray does a nice job of not only listing and discussing the business proposal's parts, but she also explains the elements to crafting a successful proposal. The five key elements Murray writes about are solutions, benefits, credibility, samples, and targeted.
This book is particularly great for people who are just starting out with business proposals. Professionals might find some of the book's content redundant. For example, someone who's just starting out would want to know when a business proposal is needed (i.e. who requests them), but someone who's been in the game a long time isn't necessarily going to need this information.
The great thing is that this book will not only help you learn the parts of a business proposal, but it will help you learn how to write persuasively, an area some books do not cover. This way, your proposal will not only impress people but will persuade them to trust you and your ideas. If you're looking for a breakdown of the seemingly mysterious business proposal, this book is the right one for you. Starting from the beginning, the book will walk you through the business proposal process.
One standout section of the book is the piece discussing the legal side to business proposals. This is an areas that some people may overlook because they're focused on funding, profits, and barometers of success. Murray writes sharply about the safeguards you'll need and the things to consider when crafting a proposal. It's this detail-oriented approach that makes this a great book for people just starting out in the world of business.
Effective Business Proposals September 18, 2008
Do you want to know how to write effective sales proposals to clients or internal proposals to top management? How about loan proposals to potential investors? You'll find that and more in this step-by-step guide by Jean Wilson Murray.
THE COMPLETE GUIDE TO WRITING EFFECTIVE AND AWARD-WINNING BUSINESS PROPOSALS is divided into three sections--planning, writing, and presentation.
If you're wondering where to begin, start with Chapter one, "Business Proposals 101." After you become familiar with the basics, find out what you shouldn't do. Some ethical considerations are involved in writing business proposals, namely avoiding the inclusion of "incomplete, misleading, or inaccurate information" about your product or service.
Murray outlines the different types of business proposals and spells out what needs to be done to create a successful proposal, from beginning to end.
This book targets professionals who are faced with writing their first business proposal. That group includes not only new business owners, but also freelance writers, architects, sales people, graphic artists, and other professionals.
Succinct and Informative September 15, 2008
In this book, Dr. Jean Murray does a great job describing all of the elements of writing business proposals. The book lays out the reasons why business proposal are needed, who primarily requests business proposals, and what are the reasons for submitting business proposals. She artfully describes how to use a proposal to sell one's company and obtain the purpose for which the proposal was written.
Also, the book does a good job describing the various legal ramifications involved in writing a proposal. She explains the precautions and legal safeguards which need to be taken when writing various business proposals. The book also informs one how to properly arrange and format the contents of the proposal; thus, making it more aesthetically pleasing to its audience while adhering to the format requested by the company for which the proposal was written. The book explains how appropriate design and formatting can set you apart from the other proposals which companies receive and which will in turn increase the likelihood of having your proposal accepted. In particular, the chapter explaining how visuals are used in proposals was superb in showing how data should be visual expressed in a proposal.
In conclusion, this book provides important and detailed information for businessman and women at every level. Its information is given in a succinct straightforward manner which can be understood by a high school student, but this information has the detail and depth which make it useful to any CEO.
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