Dictionary of Marketing Terms

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Authors: Jane Imber, Betsy-ann Toffler
Publisher: Barrons Educational Series
Category: Book

List Price: ~~$14.99~~
Buy New: $8.95
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Avg. Customer Rating: 5.0 out of 5 stars

2 reviews
Sales Rank: 149719

Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 600
Shipping Weight (lbs): 0.9
Dimensions (in): 6.9 x 4.3 x 1.1

ISBN: 0764139355
Dewey Decimal Number: 381.03
EAN: 9780764139352
ASIN: 0764139355

Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Also Available In:

•	Paperback - Dictionary of Marketing Terms
•	Paperback - Dictionary of Marketing Terms (Barron's Business Guides)

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Editorial Reviews:

Product Description
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Heres a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Customer Reviews:

5 out of 5 stars

Really Useful Tool Book February 23, 2005
0 out of 1 found this review helpful

It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.

5 out of 5 stars

Concise Reference for Managers and Marketers March 14, 2003
1 out of 2 found this review helpful

This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).