Churchill - Ford - Walker's Sales Force Management

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Authors: Mark W Johnston, Greg W. Marshall
Publisher: McGraw-Hill Publishing Co.
Category: Book

List Price: ~~$78.75~~
Buy New: $74.23
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Avg. Customer Rating: 4.0 out of 5 stars

1 reviews
Sales Rank: 448194

Media: Paperback
Edition: 8th
Pages: 640
Shipping Weight (lbs): 2
Dimensions (in): 9.9 x 8 x 0.8

ISBN: 0071116052
EAN: 9780071116053
ASIN: 0071116052

Publication Date: April 11, 2008
Availability: Usually ships in 1-2 business days
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Condition: Brand New Softcover (International Edition) Textbook is still wrapped MINT in the plastic. Shipping should take from 3-4 business days; for faster processing time, please choose to ship with Expediate. Thank you for looking!

Also Available In:

•	Hardcover - Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing)
•	Paperback - Churchill, Ford, Walker's Sales Force Management
•	Hardcover - Sales Force Management
•	Hardcover - Churchill/Ford/Walker's Sales Force Management with Excel Spreadsheets
•	Hardcover - Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing)
•	Hardcover - Churchill, Ford, and Walker's Sales Force Management

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Editorial Reviews:

Product Description
Churchill, Ford, and Walker’s Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t.

Customer Reviews:

4 out of 5 stars

Good textbook January 18, 2008
1 out of 2 found this review helpful

This text is well written and easy to follow. The case analysis included are modern and very appropriate for the most part. There are a few I found a little frustrating but all in all this was good reading especially for a textbook. I will keep this one for future reference.