How to Get Rich Selling Cars to Women (Watson Guides) | 
 enlarge | Authors: Rebecca Maddox, Marti Smye, Denise Ciencin, Scott Ciencin
Publisher: Maddoxsmye
Category: Book
List Price: $27.95
Buy Used: $5.00
You Save: $22.95 (82%)
New (2) from $33.00
Avg. Customer Rating:  14 reviews
Sales Rank: 882123
Media: Hardcover
Number Of Items: 1
Pages: 222
Shipping Weight (lbs): 1
Dimensions (in): 8.6 x 5.5 x 0.9
ISBN: 0972763708
EAN: 9780972763707
ASIN: 0972763708
Publication Date: February 28, 2003
Availability: Usually ships in 1-2 business days
Condition: Hardcover 2003 MaddoxSmye LLC. Solid tight binding. Lower spine fraying and blue color wearing off on DJ and few pages not affecting text. One page folded. Text unmarked. DJ with edge wear, rubbed. Your purchase benefits our public library. s
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| Editorial Reviews:
Product Description
Whats new under the sun when it comes to selling cars? The answerlots! In this newest addition to Rebecca Maddox and Marti Smyes series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the womens market. For those thinking, "So what?" think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck (nationwide) said they would bring a man along to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled outchange a woman's perceptions and you win her over. Win her over and you win her business--and her network's, too. This book explains it all, and is a must-read for anyone who wants the facts and the how-tos for tapping into the lucrative, economically powerful yet grossly under-served, womens market. Step up and claim your share!
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| Customer Reviews: Read 9 more reviews...
 Not a place for trash September 21, 2005
6 out of 7 found this review helpful
My name is Patrick Davis I have written two books on the same subject and have been in the car business for nearly 19 years. In my opinion this is a good book. One of my books has been available on Amazon since 2000. A friend of mine recently called to my attention the reviews that are being posted for books that share a subject category with mine. I am very disappointed that Amazon would allow people to write such distasteful drivel disguised as "reviews" with such titles as "Two Fatties what do they know about cars, trucks maybe?" or "Not Worth the Read, What do Two Old Ladies Know About Selling Cars??, or " Pritch "Pritch"
Get a real job and stop writing these waste of time books", or how about "This Book is a BAD read--I mean really bad, STUPID DUMB POORLY WRITTEN, This book stinks bad ! ! !" Opinions (reviews) are like eyeballs, and elbows everybody has got them. However, when it comes to reviewing sales training books I have more authority than most, and I think this is a good book if your intention is to sell cars to women. Selling cars to women is a smaller niche than I write about. I train salespeople to sell to both genders. However, many principles are the same. It looks to me like another author is using the review section. Most of what I see is what you might expect of bullies on a play ground. I am very disappointed when I see this side of people. I am more disappointed that a company like Amazon would allow this trash to be published under the disguised as "reviews".
 Not Worth the Read December 14, 2004
2 out of 5 found this review helpful
There is nothing new here. Relationship and target marketing have been around for ages: its common sense. I have not read one innovative piece of information or useful fact in this book. My closing percentage is outstanding and I find this book rather patronizing.
Informative and effective. November 23, 2004
1 out of 3 found this review helpful
By understanding the way women relate to the sales process and by placing more emphasis on relationship building and less emphasis on product features, I have learned to customize each sale to the particular wants and needs of the individual customer, increasing my closing percentage by over 300%. Best of all, my high customers satisfaction record has led to many referrals - drastically minimizing my need to prospect by traditional methods. This book is not like any other - these techniques actually work!
Can't wait to get my own copy... November 19, 2004
0 out of 1 found this review helpful
While recently vacationing in Mexico, I walked by a gentleman who was basking in the sun. I noticed that he was reading a book, "How to Get Rich Selling Cars to Women." I immediately stopped in my tracks and asked if it happened to be by Marti Smye and Rebecca Maddox, and sure enough, it was! He offered that he found it to be very informative, explaining that it teaches "five stages of change" which can really help in the changing of behaviors and attitudes...and not just in selling cars to women. I'm now anxiously awaiting the arrival of my own copy!
What do Two Old Ladies Know About Selling Cars?? August 9, 2004
3 out of 9 found this review helpful
All fluff and no stuff! What a waste of paper. I ask again--what do two old ladies know about selling cars to women, men, etc.? Answer: NOTHING.
Marketing is an art and a science, a discipline these two old crows do not understand and they have the nerve to write a book--what next?? Suggest they leave the marketing to those with a background, basis and understanding of the subject. Further, suggest they leave marketing to women to some real women and men who understand the topic--the fact that you are two old ladies is not a qualifying factor.
Get a real job and stop writing these waste of time books
This Book is a BAD read--I mean really bad
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