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Strategic Communications Planning: For Effective Public Relations and Marketing

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Authors: Laurie J. Wilson, Joseph D. Ogden
Publisher: Kendall/Hunt Publishing Company
Category: Book

Buy New: $64.95

New (2) from $64.95

Avg. Customer Rating: 4.5 out of 5 stars

2 reviews
Sales Rank: 78199

Media: Paperback
Edition: 5
Pages: 266
Shipping Weight (lbs): 1.5
Dimensions (in): 9.9 x 8 x 0.6

ISBN: 0757548873
Dewey Decimal Number: 659
EAN: 9780757548871
ASIN: 0757548873

Publication Date: June 30, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 1 to 2 months

Also Available In:

•	Paperback - Strategic Communications Planning: For Effective Public Relations and Marketing
•	Paperback - Strategic Communications Planning for Effective Public Relations and Marketing
•	Paperback - Strategic Program Planning for Effective Public Relations Campaigns
•	Paperback - Strategic Program Planning for Effective Public Relations Campaigns
•	Paperback - Strategic Program Planning for Effective Public Relations Campaigns

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Customer Reviews:

4 out of 5 stars

WONDERFUL February 24, 2006
THE TEXT PROVIDED THROUGHTOUT THE BOOK IS HELPING ME TO ENHANCE MY ABILITY IN THE COMMUNCATIONS ARENA. ALSO I LOVE THE SIDE BARS THROUGHOUT THE BOOK.

5 out of 5 stars

A must-have for all strategic planners December 13, 2001
2 out of 5 found this review helpful

I actually took a class from Laurie Wilson, her insights as a strategic thinker are superb. All public relations professionals should use her pattern to stratetic planning.