DomesticMuscle.com: Automotive Books: Iron Bond : Millennium Marketing in American Automotive

Iron Bond : Millennium Marketing in American Automotive
enlarge	Author: Jack Wilkerson Publisher: ENGINuity Category: Book List Price: ~~$20.99~~ Buy New: $15.95 You Save: $5.04 (24%) New (1) from $15.95 Avg. Customer Rating: 3 reviews Sales Rank: 2165057 Media: Paperback Pages: 223 Shipping Weight (lbs): 0.4 Dimensions (in): 8.3 x 5.5 x 0.7 ISBN: 0966894502 EAN: 9780966894509 ASIN: 0966894502 Publication Date: January 1, 1999 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available

Editorial Reviews: Product Description The year is 2020. What will the automotive Millenium Marketplace be like? What are the 5 new "levels" of brand management? What are "co-op" car dealerships all about? Who is the new "Consumer 2000?" Why has the Science of Chaos taken over research? What will happen to "One Price" selling? What will happen to "One Voice" marketing? What is the "Metaphysical Marketing" movement? How do 100,000 consumers design a new model? What is the ultimate "product partnership?" In this single, remarkable book, the future of the Automotive Industry is revealed in a sweeping look at what will happen to the most powerful manufacturing and marketing business in the world.

Customer Reviews: Iron Bond: The Amazing Revelation of the Inside of Promotion March 19, 2007 I found this book to be dynamic, esoteric to some extent, difficult to understand. However, I am not a marketer. It is not possible to contact Mr. Jack Wilkerson with the numbers given in his book, and he did not answer the letter I wrote to him. Why is he so distant? -- Terry Deneen AKA Therese Ann Hiester Read this! August 9, 2000 4 out of 4 found this review helpful Iron Bond really hits the nail on the head when it comes to how cars will be marketed in the future. I wish everyone at GM, Ford and Chrysler would read this. The author has some very unique perspectives and ideas on the whole deal. EXCELLENT EXPOSE! July 7, 2000 1 out of 1 found this review helpful A "must read" for anyone in the auto business, marketing, sales, or attending B-School. Easy-to-read, really makes you think about the future of marketing!