Space Marketing - A European Perspective (Space Technology Library, Volume 11) |  | Author: W. Peeters
Publisher: Springer
Category: Book
List Price: $176.00
Buy New: $94.75
You Save: $81.25 (46%)
New (5) from $94.75
Sales Rank: 6112063
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1.7
Dimensions (in): 9.5 x 6.3 x 0.1
ISBN: 0792367448
Dewey Decimal Number: 382.456294
EAN: 9780792367444
ASIN: 0792367448
Publication Date: March 2001
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: This Book is Brand NEW and Unused and it is available for Immediate Dispatch. We are a UK SELLER and we aim to dispatch the item Fast. Delivery Times: USA 7-11, ROW= 9-13 Working days after Dispatch. MORE PRODUCT INFO: Book Description&newline;&newline;Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Sp
|
| Also Available In:
|
| Editorial Reviews:
Product Description
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail.
The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
|
|
|
