Mastering Online Marketing | 
 enlarge | Authors: Mitch Meyerson, Mary Eule Scarborough
Publisher: Entrepreneur Press
Category: Book
List Price: $21.95
Buy New: $12.56
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Avg. Customer Rating:  15 reviews
Sales Rank: 44277
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 8.8 x 7.5 x 0.8
ISBN: 1599181517
Dewey Decimal Number: 658.872
EAN: 9781599181516
ASIN: 1599181517
Publication Date: November 21, 2007
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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Product Description
12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet "Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, author of The E-myth "Mitch Meyerson has done it again --offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing "Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet “These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of Year To Success "Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!” -Michael Port, author of Book Yourself Solid
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| Customer Reviews: Read 10 more reviews...
 Changed my Life August 15, 2008
This book has a very poor title which does not do it justice.
Should be titled, "The Online Marketing Bible."
This book is both extremely educational and motivational.
After reading it through, open to any single page in the entire book and in 2 seconds of skimming you will come up with great ideas and strategies for mastering online marketing.
This book can be used for beginners in the internet marketing world as well as advanced marketers.
HIGHLY RECOMMENDED
 It's useful, but don't stop here... June 6, 2008
This book is primarily for those wanting to develop and promote an ecommerce store and also has good information for those wanting to promote an informative web site. This would not be a good book for those wanting to learn about developing their own web site.
It discusses a wide range of information including strategic marketing, developing a viable business, web design and navigating, optimizing your web site for sales, using new media to promote, driving traffic to your site, and affiliate programs. This book is a valuable reference tool and is good to hang on to and refer back to while you are in the continuing efforts of running an ecommerce site.
This book was easy to read and kept me interested, for the most part, while reading. It has really useful information about optimizing web site for converting visitors to customers. It also had good information about writing sales copy and valuable suggestions about making use of web site and other technical automation systems.
The sections about driving more traffic to your site and web design and navigation (only 20 pages) were not given enough importance. As a graphic designer, I would recommend a different book for web design and navigation.
This book would probably be a useful addition to your library if you can take with a grain of salt. The introduction sounded like an infomercial as the author drags on about his success story. It is gimmicky and makes me feel like I am going to have to join the reigns of those who regurgitate information and repackage it into conferences, books and courses. Although it doesn't detract from the quality of information, the tone of the book is laced with ego throughout. In addition, several of the case examples look more like ads.
Regardless of its negative features, Mastering Online Marketing is still loaded with some good information and is a good value for the money. This is a good preparatory book from which you can decide what area of marketing to investigate further.
Samantha Marroquin
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Good overview for beginners April 19, 2008
1 out of 1 found this review helpful
For the newbie to creating an online business, this book covers all the basics from creating or finding a product of service to sell, tips on copywriting (to get people to buy), setting up automated systems and more. Information is presented in a step-by-step manner and includes written activities.
Mitch really nails this one April 18, 2008
The big part of mastering marketing is mastering your own mindset. Mitch is a psychologist as well an an entrepreneur and a brilliant marketer.
The online world is so cluttered that you either need a huge budget or a very clear focus to succeed in the - both help!
Read this book and Mitch helps you get your mindset right so you can clear your blocks and get on with the job you need to do. He also clearly sets out the information needed for online and internet marketing, blogging, social media, web analytics etc. To me, the big thing is the clear mindset.
Thank you Mitch!
Masterful book writing April 13, 2008
3 out of 3 found this review helpful
Most of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education.
I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format.
As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section.
Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do).
And I wish we had a section on features vs benefits with examples of bullet points.
Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics.
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