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In Velocity: From the Front Line to the Bottom Line | 
 enlarge | Author: Dale Pollak
Publisher: New Year Publishing
Category: Book
List Price: $29.95
Buy New: $26.40
You Save: $3.55 (12%)
New (4) from $26.40
Avg. Customer Rating:  7 reviews
Sales Rank: 33566
Media: Hardcover
Number Of Items: 1
Pages: 144
Shipping Weight (lbs): 1
Dimensions (in): 8.6 x 5.9 x 0.8
ISBN: 0976009579
EAN: 9780976009573
ASIN: 0976009579
Publication Date: January 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.
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| Customer Reviews: Read 2 more reviews...
 Velocity June 2, 2008
1 out of 1 found this review helpful
This book is true to today's market. So many dealers today are stuck with old pricing stratigies. Another well stated truth from Dale Pollak.
This is How to Become a Used Car Superstore April 7, 2008
2 out of 2 found this review helpful
Dale Pollak pleads for used car dealerships to evolve within an industry that has stayed stagnant for far too long. "Velocity" contains a laundry list of strategies employed by the most successful used car dealerships in the country. From seeing the Internet as your virtual showroom, making every business decision with an investment-mindset, and considering the benefits of a single-price, no-haggle environment, this book will make you think about the way the used car dealerships should be run.
And it will make you wonder why we haven't been doing all of this stuff before.
A rare find March 31, 2008
1 out of 1 found this review helpful
Many business books shoot for -- but few actually achieve -- such fine balance of the familiar and the profound. Velocity is an easy read, full of personal and funny anecdotes, yet every chapter delivers new insights that will blow you away. Get ready to say, "That totally happened to me too" and "I never thought of it that way before" again and again as you read.
 Waking up a sleepy industry March 28, 2008
2 out of 2 found this review helpful
To anyone who has walked through an automobile dealership, it's no surprise that many of them are doing business the way it's always been done.
The overall message of Pollak's book is adapt or die. As we see the US auto industry fighting for its life it's refreshing to see someone bring some insight and business sense into something that historically hasn't been very sophisticated.
Velocity is a wonderful read for any fan of business--especially as we watch an industry that's undergoing massive change on a global scale. Pollak offers up advice for local dealers on how they can remain more competitive. But for those not in the industry it's great insight into how to apply discipline and sound practices to make any industry better.
Now if he could only get the sales guys to stop wearing gold chains....
Extremely insightful and informative. February 5, 2008
2 out of 2 found this review helpful
While this book is clearly written for owners and managers of car dealerships, everyone that works in the industry will find it insightful and thought provoking. If you have any doubts that dealers should be changing the way they do business, this book will provide you with a strong dose of reality. Velocity outlines the brutal facts about how the internet has changed the game for both dealers and consumers, and provides a clear plan of action for dealers to take control of their sales and profits again. Dale Pollak's stories about working the used car desk at his father's dealership, and his experiences from building other successful companies within the industry, make this an easy read that will stick with you for a long time.
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