Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change | 
 enlarge | Author: Adam Gordon
Publisher: AMACOM
Category: Book
List Price: $24.95
Buy New: $16.47
You Save: $8.48 (34%)
Sales Rank: 771559
Media: Hardcover
Number Of Items: 1
Pages: 320
ISBN: 0814409121
Dewey Decimal Number: 658.4012
EAN: 9780814409121
ASIN: 0814409121
Publication Date: September 24, 2008 (In 34 Days)
Shipping: Eligible for Super Saver Shipping
Availability: Not yet published
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Book Description
In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. The better their view of the future, the better their decisions--and the bigger their profits-will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like government and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent a lifetime deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, as well as: * Recognize potential trends and outcomes more effectively * Discount poor and biased forecasts more confidently * Anticipate relevant opportunities and potential threats earlier
Book Description
In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. The better their view of the future, the better their decisions--and the bigger their profits–will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like government and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent a lifetime deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, as well as: • Recognize potential trends and outcomes more effectively • Discount poor and biased forecasts more confidently • Anticipate relevant opportunities and potential threats earlier
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