Comeback |  | Author: Paul Ingrassia
Publisher: Simon & Schuster
Category: Book
List Price: $25.00
Buy Used: $0.01
You Save: $24.99 (100%)
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Avg. Customer Rating:  7 reviews
Sales Rank: 2003402
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 496
Shipping Weight (lbs): 1.8
Dimensions (in): 9.8 x 6.5 x 1.5
ISBN: 0671792148
Dewey Decimal Number: 338.4762920973
EAN: 9780671792145
ASIN: 0671792148
Publication Date: September 1, 1994
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Publisher: Simon & SchusterDate of Publication: 1994Binding: Hard CoverCondition: Very GoodDescription: 0671792148 A wonderful copy with some minor edgewear to the cover. Dust Jacket has some edgewear present. 1994 Simon & Schuster Hard Cover
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| Editorial Reviews:
Product Description
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
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| Customer Reviews: Read 2 more reviews...
 An interesting historical perspective April 28, 2008
Provides an interesting historical perspective on a failing industry that turns itself around only to make the same mistakes again.
The book provides an excellent insight into the auto industry of the early 90's and you provide the epiloge.
It would be like reading a vintage book that offered a look into the politics that lead up to WWII in about 1946.
 A cautionary tale October 9, 2003
3 out of 6 found this review helpful
Given the current woes of the American auto industry, I find it surprising that people take this book seriously. It is merely a puff piece for the "We're number one" Americans who prefer self-satisfaction to facing reality.
great book! March 30, 2002
6 out of 8 found this review helpful
This book is excellent. It reads like a novel -- managers and executives are described in terms of their personalities and their accomplishments/failures. The "plot" progresses from the early 1980s when Honda entered the American automobile market to the mid-1990s when the Big Three finally got their stuff together and cameback from near failure to become true competitors again. I would recommend this book as a must-read to anyone interested in the automobile industry and a good read for anyone else.
Detailed account of American Industry and Pride gone wrong June 18, 2001
4 out of 6 found this review helpful
This book was spectacular: the amount of detailed facts combined with unprecedented inside information never before gathered from the dungeons of the Big Three amount to a fascinating account of greed, complacency, and eventually recovery. Some of the information contained therein will make the hair on the back of one's neck stand in disgust or elation. Anyone who is interested in automobiles or American Industry or who just wants a good read should pick up this book.
Great Book February 2, 1999
0 out of 9 found this review helpful
This book was excellent. It examined the ins and out
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