Mastering Automotive Challenges | 
 enlarge | Creators: Bernd Gottschalk, Ralf Kalmbach
Publisher: Kogan Page
Category: Book
List Price: $110.00
Buy New: $64.67
You Save: $45.33 (41%)
New (20) from $64.67
Sales Rank: 1099326
Format: Illustrated
Media: Hardcover
Number Of Items: 1
Pages: 378
Shipping Weight (lbs): 1.9
Dimensions (in): 9.2 x 6.4 x 1.4
ISBN: 0749445750
Dewey Decimal Number: 629.222068
EAN: 9780749445751
ASIN: 0749445750
Publication Date: April 1, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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Product Description
This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.
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