Creating the Customer-Driven Car Company |  | Author: Karl Ludvigsen
Publisher: Society of Automotive Engineers Inc
Category: Book
List Price: $39.00
Buy Used: $20.00
You Save: $19.00 (49%)
Collectible (1) from $52.10
Sales Rank: 6082559
Media: Hardcover
Shipping Weight (lbs): 1.1
Dimensions (in): 10.3 x 8 x 0.8
ISBN: 1560918519
Dewey Decimal Number: 629.222068
EAN: 9781560918516
ASIN: 1560918519
Publication Date: December 1996
Availability: Usually ships in 1-2 business days
Condition: G/NONE HB Not ex-lirary: Pages very good w/corner creases,pencil price;corners bumped. Covers w/wear,soiling,scratches,stickers;no dj (fspl-bs)
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Book Description
The car industry is witnessing an irreversible transition from the sellers' market of the 1980s to the buyers' market of the 1990s and beyond, with executives and managers realising that a new approach to all their customers can provide a vital competitive advantage. Creating the Customer-Driven Car Company explains clearly why and how customers should and must drive the whole process of creating, building, selling and servicing cars. Karl Ludvigsen, a leading expert in the area, gives specific recommendations for managing this change and enhancing business performance.
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