The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary | 
 enlarge | Author: Joseph Michelli
Publisher: McGraw-Hill
Category: Book
List Price: $24.95
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Avg. Customer Rating:  40 reviews
Sales Rank: 8692
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 1.3
Dimensions (in): 8.5 x 5.5 x 0.9
ISBN: 0071477845
Dewey Decimal Number: 658
EAN: 9780071477840
ASIN: 0071477845
Publication Date: September 14, 2006
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Condition: Standard used condition.
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Product Description
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to - Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
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| Customer Reviews: Read 35 more reviews...
pleasantly surprised June 28, 2008
This is a great book for business leaders looking for new ideas and strategies to implement into their business and for those who want to learn a little more about the business principals that Starbucks is founded on.
Michelli offers many examples and case studies throughout the book and includes thought provoking "create your own experience" and "thoughts to sip on" to help the reader implement ideas into their own business practices. The Starbucks Experience offers an in-depth look at the Company's branded customer service over the years.
This book is packed with useful information and ideas. I was pleasantly surprised by the high standards that Starbucks follows; from the way employees are treated to the environmental efforts, and much more. The only weakness is that the examples do get a little repetitive, as the same kinds of principals are emphasized over and over.
Samantha Marroquin
[...]
 Careful, the book you're about to read is extremely gushy. June 17, 2008
While the author ends his introduction stating that he is "not here to sell you on the company" or "not here to convince you that Starbucks is one of the best global business enterprises", it's hard to read the next 181 pages without thinking that that's exactly what he's doing.
If you're a Starbucks fan(atic) then this is a wonderful book to make yourself feel good and make the Starbucks PR team very happy.
As a business book with "keen insight on the transformational power of Starbucks" (as the dust cover teases) then it leaves a lot to be desired.
 Writing, alas, not up to the ideas May 2, 2008
Other reviews have dealt at length with the ideas presented in this book, and I won't belabor them here. While Starbucks sounds like a visionary company, and its philosophy is presented in a clear, easy-to-follow format, the writing makes "The Starbucks Experience" difficult to slog through. This is not unusual in motivational books I've read--those by Stephen Covey and Patrick Lencioni spring immediately to mind (why is it that books dedicated to excellence don't seem to attract editors with a concomitant commitment?). Mr. Michelli has rounded up the requisite supply of raves from other motivational-book authors, and if you liked Covey and Lencioni, you'll probably love him. If not, though, be prepared to grit your teeth. Memo to Mr. Michelli: it may be acceptable to use Starbucks as an adjective (and therefore with no apostrophe) in phrases like "Starbucks leadership" and "Starbucks partners," but it is NOT in phrases that are clearly possessive, such as "Starbucks [sic] rapid growth." Your decision to simply abandon the use of apostrophes throughout, rather than find an editor who knows how to punctuate, was not well taken.
"The Starbucks Experience" has a few memorable and excellent anecdotes, others that are deceptively simple, and still others that are just simplistic, period. Like the little girl with the curl, when it's good, it's very, very good, and when it's bad, it's, um, not so good.
Interesting, contains great stories April 20, 2008
This book is not the regular praise for a company than it is more a guideline of how to make a business sucessful. It is a great addition to the basic literature a leader should read, especially since it contains many interesting stories. It helps to create own ideas, especially if involved in the service industry. Very easy to read and nicely structured.
 Funnier than Mr. Bill March 30, 2008
1 out of 2 found this review helpful
I'm sure the author is a nice person, and I love Starbucks, but this book is like an old Japanese monster movie: so bad it is funny. Read three quotes in the book and tell me that anyone actually talks like that (Fraps are always referred to as Frap blended beverage, and EVERYONE refers to them that way!) Sometimes, sucking up defeats your point; this is so much a company book that your reaction is not admiration for Starbucks but marveling that they think this piece of PR product would fool anyone.
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