Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time | 
 enlarge | Author: Robert A. Lutz
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $8.00
You Save: $19.95 (71%)
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Avg. Customer Rating:  3 reviews
Sales Rank: 161683
Media: Hardcover
Edition: Rev Upd Su
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.4 x 0.9
ISBN: 0471463221
Dewey Decimal Number: 650.1
UPC: 723812606467
EAN: 9780471463221
ASIN: 0471463221
Publication Date: September 26, 2003
Availability: Usually ships in 1-2 business days
Condition: Brand New
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Product Description
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."
—Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.
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| Customer Reviews:
 Great Insider View of Chrysler August 27, 2008
Guts by Bob Lutz is a great insiders view of how Chrysler developed their innovative Platform Teams and the thinking that went into that process. The 8 Laws are funny with real world examples, and enlightening
Definitely a "must read" for people who want to learn more about "out of the box" thinking
Clear Cut And To The Point Business Advice November 27, 2006
1 out of 1 found this review helpful
This book presents the 8-plus rules on how to run a successful business (and life) from a former GM Vice Chairman of Product Development. Robert Lutz presents a highly autobiographical, hypercritical, look at his career and how these laws he developed for himself can apply to anyone.
While the information may be a little dated, (the book was originally published in 1998, republished in 2003) the principles are universal and apply well to anyone looking for a little coaching in business. It is a lot easier to get into the book if you are a fan of cars, and to a lesser extent, military history. Lutz peppers a lot of his life experiences to get the point across, admitting freely that he wasn't always (and sometimes still isn't) the best example for focus, discipline, or innovative thinking. His own experiences with failing in school, joining the US Marine Corps, and dealing with car companies in Europe and the US helped to shape his 8 rules and 4 corollaries.
The most interesting part is a very candid and detailed breakdown of the creative process that gave birth to the Dodge Viper, and the admission that it wasn't exactly a car that was begging to be made, but by making it, it changed the culture of a car company and like any fine work of art, found its proper audience.
 Callin' It Like He Sees It August 31, 2004
7 out of 7 found this review helpful
This book is a refreshing collection of straightforward thoughts and observations about business and leadership from one of the most seasoned, creative, colorful, and highly successful executives of our time-Robert A. Lutz, Chairman of General Motors North America. This revised and updated book contains the blunt, honest wisdom of an authentic maverick leader in the form of his laws of business that have stood the test of time over his thirty years in the car industry, and his rise to the top of Ford, General Motors, and Chrysler.
Organized into three parts, the book opens with the story of Chrysler's second turnaround in the early 1990s. Lutz was part of the executive team that conceived and brought to life one of the most famous and successful muscle cars of all-time: the Viper. Part Two is an in-depth review and validation of Lutz's eight immutable laws of business. The final part is Lutz's corollaries to his laws, or, as he calls them, "The Rest of the Story!"
A former Marine with an ongoing, life-long love affair with the Marine Corps and its leadership practices, Lutz presented many business and leadership concepts and personal anecdotes that reflected and blended his business and Marine Corps backgrounds. From his beliefs about the need for attention to detail and critical performance evaluations, to his emphasis on holistic, empowered, cross-functional teams and the value of a culture that nurtures middle-management dissent of conventional wisdom in open forums, Lutz's insights and experiences were both entertaining and informative.
If the following lists of Lutz's business laws and corollaries even sound remotely appealing to you, read this book - you will not be disappointed.
Lutz's Immutable Laws of Business:
LAW #1: The Customer Isn't Always Right
LAW #2: The Primary Purpose of Business Is Not to Make Money
LAW #3: When Everybody Else Is Doing It, Don't!
LAW #4: Too Much Quality Can Ruin You
LAW #5: Financial Controls Are Bad!
LAW #6: Disruptive People Are an Asset
LAW #7: Teamwork Isn't Always Good
LAW #8: When You Inherit a Really Big Rat's Nest, Don't Try to Lure Them Out With Food. Use a Flamethrower
Lutz's Corollaries
*It's Okay to Be Anal Sometimes
*A Little Fear, in Reality, Ain't All That Bad
*Leadership Is All About Common Sense, Which, Unfortunately, Is Not All That Common
*Some Squeaky Wheels Don't Get the Grease, or Pros and Cons of Being a Change Agent
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