Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! | 
 enlarge | Authors: Robyn Freedman-spizman, Rick Frishman
Publisher: McGraw-Hill
Category: Book
List Price: $19.95
Buy New: $9.98
You Save: $9.97 (50%)
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Avg. Customer Rating:  16 reviews
Sales Rank: 65593
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 0.8
Dimensions (in): 8.1 x 5.3 x 1
ISBN: 0071545190
Dewey Decimal Number: 650.1
EAN: 9780071545198
ASIN: 0071545190
Publication Date: March 25, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name. Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to: - Envision your success
- Find your unique edge--and sharpen it
- Know your customer
- Apply to the present what you learn from the past
- Create alliances
- Hire people smarter than you
- Spread the word
- Stay hungry
- Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.
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| Customer Reviews: Read 11 more reviews...
 "WOW" great book! July 22, 2008
This book is a "WOW!" Very insightful and full of interesting facts. After reading this book I have implemented some of the suggestions and found them to actually work. I want to thank the author Robyn Spizman for writing yet another great book.
An inspiring book about branding July 15, 2008
I had the pleasure of meeting Robyn Spizman at a convention where she was speaking about this book. She had an infectious smile, and I liked her immediately. Her joyful spirit shines through her writing. Comments such as, "Assume there's a solution and you'll find one," are reminders that business momentum begins with correct thought.
While you may not uncover the exact formula for finding your "edge" in this book, what you will discover are countless examples of those who have, through preparation, talent, and often a touch of serendipity, succeeded in distinguishing themselves from the commercial herd. (You'll also learn how the Heimlich maneuver became popularized!)
"What do you have in common with a Sweet Potato Queen?," this book asks. Well, Jill Conner Browne (The Sweet Potato Queen) and I are both humor authors. But she has a tiara and a quirky title (along with several best selling books to her credit), and I have . . . ?
This book has been my call to action. I'd recommend Where's Your Wow? to anyone who's seeking to position his or her product or service in today's highly competitive marketplace.
Get your Wow! on July 6, 2008
I just read this book and I know just about as much as anyone can know about marketing. I still took many notes and marked pages. I would suggest this book even if you are a seasoned marketer, there is something for everyone here! Many good ideas and real life examples.
 Very motivating! June 15, 2008
1 out of 1 found this review helpful
I find this book to be an easy read. In my business, which is service oriented, the information really applies and reaffirms my business model and philosophy.
I would recommend for any small business, retail or service.
Everyone Wants YOU to Find Your Wow! June 5, 2008
7 out of 8 found this review helpful
No book is perfect, but there sure are a lot of things I like about this book and I'd like to thank Robyn Spizman and Rick Frishman for writing it.
First of all, I believe like the authors do, that whoever you are, and whatever your business, you have the potential for having a unique Wow factor (some special thing) that only you can deliver.
The authors say that 'Wow happens' when your business ideas and abilities stand out in that very small zone called distinctive. You do something or handle yourself in a way that's so fresh, innovative, and impressive that you are memorable.
Although it might be a lot of extra work, truly Wow people make it look effortless... as if it were routine to them.
** I Want You to Find Your Wow **
We've all met Wow people. Everyone wants to be around them. They attract customers, supporters, readers, and purchasers, and they can help spread the word. They knock us off our feet with their energy and charisma, their confidence, and their style.
We all love people like this.
I want you to find your Wow, because I want as many people as possible to be like that all the time. It would change the world.
** There Are Many Benefits to Finding Your Wow **
One of the other things I really like about the way Robyn and Rick put this book together is that it tells the story of so many other Wow people.
Some people's stories, like the one about Jack Canfield, is given as a great example of the benefits you'll be able to enjoy when Wow becomes your lifestyle.
Other stories are used to give us a particular strategies, like the one about Alex Carroll, shows us how to use our Wow to get some great publicity for our businesses.
Still other peoples' stories are used for motivation and inspiration, like Mark Victor Hansen and Ken Blanchard, who have made a difference in the lives of thousands through their books and events.
** What If You Don't Know Where To Start? **
"Where's Your Wow?" is organized into a step-by-step guide that will help you to recognizing what makes you unique-your signature style-and learn how to systematically build your brand. You needn't be a marketing expert to apply the laws of Wow.
Trying to stand out without knowing what your personal Wow is may be pointless. Not to mention frustrating and demeaning...
Robyn and Rick point out that to be extraordinary, you must add "extra" to "ordinary."
** The Subtitle Says It All **
To me, "16 Ways to Make Your Competition Wish They Were You," are the strategies that every person who wants the best for themselves and their business needs to know.
I gave this book a 5 because it is the best I've found so far on how to think creatively (and proactively) to do what's necessary to rise to the top and stand out from the crowd.
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