The Fall of the Packard Motor Car Company |  | Author: James Ward
Publisher: Stanford University Press
Category: Book
Buy New: $92.73
New (2) from $92.73
Avg. Customer Rating:  1 reviews
Sales Rank: 1100776
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 324
Shipping Weight (lbs): 1.8
Dimensions (in): 10.1 x 7.2 x 1.1
ISBN: 0804724571
Dewey Decimal Number: 338.76292222
EAN: 9780804724579
ASIN: 0804724571
Publication Date: October 1, 1995
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Customer oriented seller. Shipped promptly and packaged carefully. Delivery in 8-14 business days.
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| Editorial Reviews:
Product Description
Told for the first time this is the complete story of the puzzling decline and fall—in the midst of a huge automotive boom—of one of America’s most prestigious automobile manufacturers
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| Customer Reviews:
Readable and informative September 9, 1999
20 out of 22 found this review helpful
I have owned several books of antique automobiles, including Packards. This book is about the company itself and what lead it to its precipitous decline after WWII.It is very readable and informative. It is one thing to read tables of sales and changing positions in the marketplace among brands, which are available in automobile encyclopedias. This book, however, explains WHY things happened. For instance, I did not know that in 1953 Ford decided to be No.1 at any cost. Ford's deep pockets were used to buy market share. GM did the same. This created a serious problem for all the independent producers, none of which were as efficient as GM or Ford. I liked the book a lot.
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