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Composite Materials for the Automotive Industry in France: A Strategic Entry Report, 1996 (Strategic Planning Series) | 
 enlarge | Author: The Transportation Research Group
Creator: Inc Icon Group International
Publisher: Icon Group International, Inc.
Category: Book
List Price: $99.95
Buy New: $72.96
You Save: $26.99 (27%)
Media: Ring-bound
Edition: 1996
Number Of Items: 1
Pages: 123
ISBN: 0741806886
EAN: 9780741806888
ASIN: 0741806886
Publication Date: July 7, 1999
Shipping: Eligible for Super Saver Shipping
Availability: In stock soon. Order now to get in line. First come, first served.
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Product Description
The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in France.
This report helps executives evaluate strategic investment and entry alternatives in France. In order to evaluate France, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of France along these lines. Throughout the discussion, literally hundreds of statistics on France are benchmarked against regional and global averages. The reader can thus quickly understand where France fits into the regional and global perspective. The report first investigates the economic fundamentals affecting France. These fundamentals are the source for France's latent demand. Then, the subsequent chapters detail France's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in France, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can...
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