Charging Ahead | 
 enlarge | Author: Joe Sherman
Publisher: Oxford University Press, USA
Category: Book
List Price: $50.00
Buy Used: $6.99
You Save: $43.01 (86%)
New (16) from $34.65
Avg. Customer Rating:  2 reviews
Sales Rank: 836338
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.3 x 0.8
ISBN: 0195094794
Dewey Decimal Number: 629.2293
EAN: 9780195094794
ASIN: 0195094794
Publication Date: October 29, 1998
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: 1998 Oxford Hardback w/ Dj~Ex Library Usual Marks~Solid w/ Shelfwear & Reading~Damp To Lower Pg Edge~Rather Good Ok Copy~Thanks
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Product Description
Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution.
You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight, all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge.
Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.
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| Customer Reviews:
 Insight into why we are not all driving electric cars August 25, 2000
2 out of 2 found this review helpful
Joe Sherman has done justice to the fact that we can't always get what we need. He hot only tells the story of James Worden and MIT but delves into the picture of the world oil producers, and the big three, as partners in making things the way they are... for good or ill, is left up to you to determine. Thought prvoking and a fast read, it will leave you with a lot of questions to pursue if you dare, and asking why can't I buy one!
 Charging Ahead is one for the top shelf March 29, 2000
2 out of 2 found this review helpful
This book beautifly outline the trials and tribulations of one of the most advanced solar car companies. Serious information and humor are inter-twined to make this book quick reading and very informative.
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