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The Last Dream-o-Rama

The Last Dream-o-Rama

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Author: Bruce Mccall
Publisher: Crown
Category: Book

List Price: $25.00
Buy New: $6.00
You Save: $19.00 (76%)



New (10) from $6.00

Avg. Customer Rating: 4.0 out of 5 stars 8 reviews
Sales Rank: 145043

Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 1.7
Dimensions (in): 11.3 x 8.7 x 0.6

ISBN: 0609608010
Dewey Decimal Number: 818.5402
EAN: 9780609608012
ASIN: 0609608010

Publication Date: September 18, 2001
Availability: Usually ships in 1-2 business days

Editorial Reviews:

Product Description
"When the postwar economic boom fostered such prosperity that easy credit allowed even hourly workers to plunge themselves hopelessly into debt, a brand-new car became an attainable dream for millions in the 1950s. And soon came dream cars to further stimulate their automotive saliva glands. By mid-decade, every American carmaker was parading its glittering glimpses of four-wheeled futurism before a dazzled public -- flights of styling fancy and functional wonderment blaring 'Headed for your driveway soon!' while mumbling, sotto voce, 'Don't hold us to it.' "

So begins Bruce McCall's tongue-in-cheek history of Detroit's dream car era. From the author of the cult classic Zany Afternoons comes perhaps the sharpest, funniest, most original overview of Fifties culture -- and Fifties cars -- yet published. The Last Dream-o-Rama is a surrealistic satire, not just of the dream car phenomenon but of the conformist and materialistic value system that produced it. From the Quizfire 5000 Jackpot to the Nixoneer Squelchchoramic to the Bongo Beatnik Ferlinghetti TurboHipster, McCall's lavish illustrations and the antic text memorably restore the world of America in the Fifties in all its glitzy grandeur.



Customer Reviews:   Read 3 more reviews...

4 out of 5 stars Unique Vision   May 9, 2007
Bruce McCall sees things in a completely unique way. Here, he extended many of the "Bulgemobile" drawings he did for the old National Lampoon magazine thirty years ago into a complete treatment of the American mobile dream factory of the 1940s and 1950s. It is truly funny and quite touching.

My favorite is the big american car with a waterfall flowing down the trunk...a "waterfall grille" was a feature of many American custom and dream machines of the era. Great stuff!



2 out of 5 stars McCall's Genius Wearing Thin   June 9, 2003
 0 out of 2 found this review helpful

The brilliant satirist and illustrator who gave us a billion terrific and memorable laughs in the pages of National Lampoon and "Zany Afternoons" is now, it seems, on autopilot. Bruce McCall hasn't lost his edge in the technical department, but this anti-paean to the 1950s reads less like a parody of car advertisements and more like a screed against the Evil Consumption Tendencies Of Straitlaced Anti-Communist Americans And Their Depletion Of Natural Resources, Curse Them! It is not, in a word, funny. On the flip side, if you're not familiar with his brilliant "Zany Afternoons" and don't feel like being gouged by the vultures who are charging $250 + for a good-condition copy, then this is a fair sampling of McCall's stuff. To get a real glimpse into his rapier wit, check out http://www.jamesgoodmangallery.com/mccall/pages/exhibframez.html for a gallery of his pieces shown about four years ago in New York. If the taste and style of the '50s and '60s are not your cup of tea and you want to see some hilarious spoofs, check out James Lileks and "The Gallery of Regrettable Food." But don't waste your money on this latest, weak offering from McCall.


5 out of 5 stars Hilarious satire and superb drawings   March 29, 2002
 1 out of 1 found this review helpful

Bruce McCall's "The Last Dream-O-Rama" is a wickedly clever satire of the 1950's dream car phenomena.

If you've seen McCall's "Bulgemobile" advertisements from the 1970's vintage National Lampoon magazine, you already know he's a gifted artist with a droll sense of humor about automotive excesses. He has a talent for writing that comes close to real advertisements but just pushes it a little bit further such as "Fireblast! Twice the car you'll ever need - and that goes double for the new four-door FunTop!"

In this colorful book, after some pages spoofing dream car shows ("It's un-American to miss the Cavalcade of Chrome"), the bulk of the book has delightful full-page drawings of outrageous concept cars. Each has a half page history on the facing page.

One is the "Silver Sabre Patriomatic Funfighter, 1957" which looks only slightly more like a jet airplane than Pontiac's actual Firebird dream cars. Another is the "Armageddon Mk1, 1958" for the fallout shelter crowd. And there are many, many more with great variety. A few may be too silly for some tastes, but they are all wonderfully drawn.

The book wraps up with "Name Your Own Dream Car - the Detroit Way" and finally "Dream Cars Around the World" with yet more drawings and descriptions.

This book is a satisfying satirical, or perhaps all too true, look into the fifties and a great value even if you're only going to look at the drawings.


4 out of 5 stars Not as zany as Zany.   January 27, 2002
 3 out of 3 found this review helpful

I always looked for Bruce McCall's brilliant work in the National Lampoon and loved the reprinted work in 'Zany Afternoons' (I bought two copies, just in case) and it confirmed that here was an unusual humorist, as good with a paint brush or typewriter.

This latest book though I found a bit disappointing. The material does not really stretch to 128 pages, lots of these (especially the text ones) have far too much white space and the illustrations I found lacking in detail. In 'Zany Afternoons' there are three hilarious parodies of Detroit car brochures, 1934, 1946 and 1958 Bulgemobiles, all have paintings of fantasy cars with backgrounds full of detail, it is this detail that I found missing in so many of the paintings in 'Dream-O-Rama'

Still, the text is very funny and if you are new to Mr McCall's work try and get 'Zany Afternoons' and 'Sit!', he wrote the wonderful words to accompany the dog paintings of Thierry Poncelet.


4 out of 5 stars A fun ride through imagination   December 14, 2001
 1 out of 1 found this review helpful

I really liked this book. As someone who has always been critical of the schlock the automakers enjoy forcing upon the American people (can you really tell me the difference between a Camry and an Escort - come on), I enjoyed this artist's take on what would have happened if designers in the 50s had been allowed to have carte blanche at the drawing board, creating vehicles based on all the fads and crazes of the day. While not practical in the least, the cars all had an enjoyable retro-futuristic feel to them that made me think of a cross between the Jetsons and I Love Lucy. The illustrations are rich and wonderful, in that vibrant palette of hipster 50s pastels so commonly used in the Eisenhower era. The captions and comments from the author/artist are clever. My favorite cars are the Orbitronic Minus-Zero Saucersnatcher 1956 (p.47), which has room for a Roswell space alien friend in the back, and the Panavista FilmFlyte Visionaire 1955 (p.35), that brings the experience of a drive-in movie to a drive down the freeway. This would be a great conversation piece for the coffee table, or a nice addition to any library for car buffs or fans of the fabulous 1950s.

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