Designing a Digital Portfolio (VOICES) | 
 enlarge | Author: Cynthia Baron
Publisher: New Riders Press
Category: Book
List Price: $40.00
Buy New: $24.19
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Avg. Customer Rating:  5 reviews
Sales Rank: 21903
Media: Paperback
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.7
Dimensions (in): 9.9 x 7.8 x 0.7
ISBN: 0735713944
Dewey Decimal Number: 006.6
UPC: 752064713944
EAN: 9780735713949
ASIN: 0735713944
Publication Date: December 28, 2003
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Amazon.com Review
It isn't easy finding a job these days and for those working in the creative fields like graphic design, illustration, photography, filmmaking, and music, a digital portfolio is just the shiny object you need to catch the attention of a prospective employer. But you can't just slap a few files on a CD and call it a night. As Cynthia Baron points out in Designing a Digital Portfolio--a thorough guide to digital portfolios--your first impression is critical and good preparation will pay off. The books begins with soul-searching: what work are you hoping to get, who's your audience, what style of presentation should you choose, and what technology--Zip, CD, DVD? Effective portfolios from various fields are analyzed, for example, one for an industrial designer or a flash animation artist. If you happen to do both or are otherwise a jack-of-all-trades, Baron outlines your strategy for targeting your audience and deciding how to focus your presentation. There're several great chapters on prepping your work, collecting it (do you have your process materials, like pencil sketches?), digitizing the non-digital and cleaning it up (like stitching together scans or effective cropping), nitty-gritty items like optimizing and encoding (crucial if you don't want your future boss frustrated by large files), and dealing with that neglected cousin of the visually creative: good written content. Next, the book considers delivery (for example, Web versus a portable portfolio on CD or DVD), a presentation metaphor (for example, gallery or diary), and the navigational master plan. The chapter on copyrights and attribution are worth the cover price alone. (For example, do you know who owns the artwork you just created for that latest brochure? Do you know how to present a large project on which you worked as part of a team?) Throughout the book, Baron profiles some stellar examples of digital portfolios, most of which are viewable online, for example, illustrator Michael Bartalos's Web site at bartalos.com. And the appendices offer even more resources to help and inspire you. --Angelynn Grant
Product Description
The world has gone digital--which means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demand--whether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how. Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfolio--from developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product. You'll also find loads of insights from the professionals who evaluate artist portfolios everyday--agency heads, art directors, and designers--plus handy checklists, a run-down of dos and don'ts, case studies, and tips.
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| Customer Reviews:
comprehensive material. February 28, 2006
11 out of 12 found this review helpful
Most artists can't do everything - usually they are somewhere in the middle of a chain of production responsiblities that don't include the skillsets involved with presenting a portfolio, digital or otherwise. Many points of insider knowledge are invaluable - I was on the cusp of using PowerPoint for my CD portfolio (my wife has strong skills with this) before being warned that this bussiness presentation software's would be viewed with derision by art directors, and that a high resolution version of a website format is the way to go here - this one parcel of knowledge was worth the price of the book alone, but it is far from the only lesson imparted. Highly recommended - it doesn't stray into realms of esoterica for the sake of pagecount.
 Great beginners guide August 11, 2005
12 out of 15 found this review helpful
This handbook is targeted at beginners in designing portfolios to submit their artwork or photos when job hunting. It is filled with information, however most is very basic and will only be a review for most readers.
Superb resource for a wide variety of portfolio formats November 13, 2004
26 out of 27 found this review helpful
If you set can aside the near 100% focus on digital media (though it is excellent for that kind of format) and not hyperventilate in feeling like you need to come up with Flash or DVDs after reading this, it offers solid points on portfolio content, whatever format you choose.
It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding,
thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk.
It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm.
It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background.
One of the Best Books on the Topic May 6, 2004
52 out of 52 found this review helpful
This is one of the best books on its topic that I have ever seen. From the title, I expected to find advice on preparing images for the screen, how to put them on a CD or DVD, etc. Those things are there, but the book begins in a logical place that I wouldn't have considered. Brown's approach is truly holistic.
Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality.
Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them.
The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting.
Ms. Brown covers editing your images to remove the most common problems, such as moire, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier.
She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues.
The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc.
The definitive resource February 21, 2004
47 out of 49 found this review helpful
For several months I searched for an appropriate textbook for a course that I was developing. Several days prior to the deadline for the course outline, "Designing a Digital Portfolio " was published. After reading the book, I realized this was the authoritative text for anyone in a creative field. The book asks and answers all the essential questions. It is perfect for the technological savvy multimedia programmer or for any artist with limited technology expertise. I urge anyone who is even considering developing a digital portfolio to buy this book. Without qualification, this is the most valuable book on the marketMultimedia Portfolio Instructor/Art Institute/Art Institute Online
Subject Matter Expert / Curriculum Development Multimedia Portfolio
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