The Retrofuturism: The Car Design of J Mays | 
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| Author: Brooke Hodge
Creator: C. Edson Armi
Publisher: Universe Publishing
Category: Book
List Price: $35.00
Buy New: $7.77
You Save: $27.23 (78%)
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Avg. Customer Rating:  2 reviews
Sales Rank: 1066467
Media: Hardcover
Number Of Items: 1
Pages: 96
Shipping Weight (lbs): 1.6
Dimensions (in): 11.3 x 9.4 x 0.6
ISBN: 0789308223
Dewey Decimal Number: 629
EAN: 9780789308221
ASIN: 0789308223
Publication Date: December 13, 2002
Availability: Usually ships in 1-2 business days
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Shipping: International shipping available
Condition: binding has light shelf wear otherwise this book is in brand new condition
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| Editorial Reviews:
Product Description
The concept originator behind the New Beetle, J Mays is among the most influential designers in the history of the automobile. Mays's approach has revolutionized the industry by integrating branding and identity with the design process. Also at the foundation of his philosophy is a belief that the innovations of the past should inform future solutions. His cars intrigue us like no others because they respond to underlying emotional and cultural associations. This first book on Mays's work tracks his meteoric career from his start at Volkswagen-Audi to his current tenure at Ford, where he designs for eight lines (Ford, Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin). Illustrated with more than eighty-five photographs, freehand sketches, and computer renderings, Retrofuturism reveals new ways of thinknig about design that have the potential to greatly change the way we live in the twenty-first century.
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| Customer Reviews:
 Doing Car Design DNA October 31, 2005
1 out of 1 found this review helpful
Retrofuturism presents two essays and an interview with the designer of the "New Beetle," the 2005 Mustang and other striking car designs with strong roots in earlier versions of those models. The book was published as the museum "catalog" for a show of "retrofuturism" in the car designs and drawings of Mays and designers in his studios at the Los Angeles Museum of Modern Art. "Retrofuturism" is the derivation of new designs such as the New Beetle, from concepts and visual principles established in an earlier design, e.g., the original VW Beetle. The designers' rough sketches and drawings illustrating evolution of their designs are interesting. But the photos try too hard to be art in themselves and present minimal visual information about the design of the cars pictured. Buy this book for the "J. Mays, Designer" essay by C. Edson Armi and the "Q&J" interview with Mays himself, not for its pictures.
"J. Mays, Designer" will give its reader some mental traction on the slippery links between fundamental visual components of car design - e.g.,geometric shapes, proportion, outline - and the first-hand working insights of J. Mays as he uses them in "retro" designs such as the New Beetle. This essay can fine-tune the reader's brain in ways that will take you up a level when you see a car you like. Another essay by the show museum curator, Brooks Hodges, is mostly about the business sociology of design; it will not lead your mind to help your eye see more in a car design. J. Mays' comments on his own designs in the "Q & J" interview section that concludes the book criss-cross the "cultural," business and visual considerations that make car design such a challenging art.
 Retrofuturism: The Car Design of J Mays March 14, 2003
5 out of 8 found this review helpful
Tracey Shiffman has designed this catalogue to look as though it's going from 0-60 in a few seconds, and has given it a sexy energy that perfectly matches its subject. In some ways it works better than the exhibition that's on view at the Geffen Contemporary... There, the concept cars are at rest and can't be touched; here they emerge suggestively from shadows, stretch, and zoom off in a blur of light. A perceptive essay by curator Brooke Hodge and candid remarks from Mays make this an irresistible treat for lovers of automotive architecture. (Michael Webb is the book reviewer for LA Architect magazine.)
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