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The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them | 
 enlarge | Authors: Ilise Benun, Peleg Top
Publisher: How
Category: Book
List Price: $19.99
Buy New: $12.25
You Save: $7.74 (39%)
New (26) from $12.25
Avg. Customer Rating:  1 reviews
Sales Rank: 22308
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 1600610080
Dewey Decimal Number: 658.8
EAN: 9781600610080
ASIN: 1600610080
Publication Date: March 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: 50% of your purchase benefits BIG - Books for International Goodwill!!
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Product Description
The Designers Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative businessand also successful designers who want to put a little more thought into their operations. Whether youre a freelancer, an aspiring entrepreneur or a seasoned small-business owner, youll learn everything you need to know about how to market and price your services.This book shows you how to: - learn which marketing tools are most effective and how to use them
- create a smart marketing plan that reflects your financial goals
- plan small actionable steps to take in reaching those financial goals
- determine who your ideal clients are and establish contact with them
- turn that initial contact into a profitable relationship for both of you
- talk to clients about money and the design processwithout fear
- figure out a fair hourly rate and give an accurate estimate for a project
Youll learn the ins and outs of creating and running a creative services businessthe things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
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| Customer Reviews:
A much needed book in a sea of Marketing books! July 11, 2008
When I first picked up this book it was because it was recommended to me by another designer that I respect and trust. I have to whole hearty admit that in the beginning I was very skeptically of what this book could offer to me. Over the past few months since I started my design business I have read tons and tons of marketing books only to find out that the basic marketing principle seems to be the more you do the better the results. In the end marketing is one thing I have seen most designers struggle with on many of the forums I visit and websites I look over. The fact is most people are not natural marketers or good at pricing themselves. But in the end is this book going to change that?
I am proud to announce that this book should change many of the things you do. If your a firm believer in hating marketing books that try to sell you other pieces of marketing junk from the authors website then you will love this book. Both of the author's are very clear in their goals and it's obvious that they have the experience and know how of running a business and making it successful without you having to buy anything else they sell. Some people judge books by nuggets of real solid information and I have to say this book is one of the few that I dared not to skip any pages for fear of not getting another good tip or piece of advice to make my business better.
For those who are looking for the guts of the book, the book is separated by two portions: Marketing and Pricing. Two huge issues on a designers plate when they are trying to start a business. The marketing chapters are really well thought out, anyone who has run a design business is going to shake their head through this chapter as they cover many of the things that most of us DON'T DO but should. They even provide worksheets to be filled out at the end of most areas so that you can keep track and build. The pricing chapters are also solid and help you to think about pricing in a new light through the eyes of seasoned designer which I honestly thought was going to be a waste of the book but wasn't.
PROS: Decent amounts of information, good worksheets that help you to build your prefect business, NO in book marketing like Guerrilla marketing or any of those other marketing guys who write books and not really understand what they sell and it feels good to buy from a REAL designer.
CONS: NO printable worksheet on the website (I hate marking up my books), no real talk about what happens if you don't have trade organizations in your market, no real talk about expanding your marketing across the country or internationally.
OVERALL: The book is very well worth the money you pay. While a few glitches in my mind kept it from being a 5 star I feel that it is still the best on the marketing for designers. It has become my recommended book of choice and I really enjoyed reading it and I'll enjoy going back to fill out the worksheets when I read it again.
Patrick
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