Customer Reviews:
 Readable and informative September 9, 1999
20 out of 22 found this review helpful
I have owned several books of antique automobiles, including Packards. This book is about the company itself and what lead it to its precipitous decline after WWII.It is very readable and informative. It is one thing to read tables of sales and changing positions in the marketplace among brands, which are available in automobile encyclopedias. This book, however, explains WHY things happened. For instance, I did not know that in 1953 Ford decided to be No.1 at any cost. Ford's deep pockets were used to buy market share. GM did the same. This created a serious problem for all the independent producers, none of which were as efficient as GM or Ford. I liked the book a lot.
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