Sports Media: Reporting, Producing, and Planning | 
 enlarge | Author: Bradley Schultz
Publisher: Focal Press
Category: Book
List Price: $40.95
Buy New: $32.81
You Save: $8.14 (20%)
New (13) from $32.81
Avg. Customer Rating:  2 reviews
Sales Rank: 335708
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 296
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.3 x 0.5
ISBN: 0240807316
Dewey Decimal Number: 070.449796
EAN: 9780240807317
ASIN: 0240807316
Publication Date: September 28, 2005
Availability: Usually ships in 1-2 business days
Condition: Brand New. Expected US delivery in 7-10 business days
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Product Description
A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.
Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.
Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.
* Details the skills you'll need to get work
* Valuable tips relevant to today's print-broadcast-Internet media environments
* Explains practical, working approaches to behind-the-scenes jobs: producers, layout artists, and website managers
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| Customer Reviews:
 Hits on the High Points April 24, 2008
0 out of 1 found this review helpful
A good read, hits on all of the high points, and reinforces much about the way the industry is changing in the 21st century. I use this for my sports journalism class at Emerson College in Boston.
 Schultz hits homerun with Sports Media October 14, 2005
4 out of 4 found this review helpful
I am a Professor at Valparaiso University and will be adopting Sports Media as the new textbook for our Sports Journalism class. Many people think of a Sports Journalism class as an easy A or a blowoff class and this book helps dispel those notions right off the bat. Former textbooks we've used were almost cartoonish and went along with the aforementioned perceptions.
In Sports Media, Schultz makes it a point to educate without fluff. Absent from this book are long biographies about famous sports broadcasters that can be found on the Internet, and it it's place is dedication to the Internet itself as a sports medium.
The first chapters discuss Reporting and the difference in how to do it between Print and Broadcast as well as the Internet. Then the book goes into the Visualizaton of sports. Most anchors that start out in small markets will be shooting their own stories as well as editing them and the book discusses techniques and includes a CD-ROM.
Other important topics covered that other texts have not are the Ethics of reporting, the Economics and how to work with Media Relations.
The final chapter could be the most important as it discusses how to get a job. This is the goal for college students and the text provides excellent advice.
I recommend the book for Professors as well as anyone who wants a better knowledge in not just sports broadcasting, but all parts of sports media.
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