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This Is Gonna Hurt: The Life of a Mixed Martial Arts Champion | 
 enlarge | Authors: Tito Ortiz, Marc Shapiro
Publisher: Simon Spotlight Entertainment
Category: Book
List Price: $25.95
Buy New: $15.97
You Save: $9.98 (38%)
New (30) from $15.97
Avg. Customer Rating:  21 reviews
Sales Rank: 45928
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 1416955410
Dewey Decimal Number: 796.8092
EAN: 9781416955412
ASIN: 1416955410
Publication Date: May 6, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
He's the ultimate showman in the world's greatest spectator sport -- a controversial, charismatic figure who has dominated Ultimate Fighting for more than ten years as one of its most exciting and skillful stars. But for Tito Ortiz, life very nearly took a different path. Growing up in Huntington Beach, California, Ortiz spent part of his childhood living in motels and in the backs of other people's houses, as his heroin-addicted parents were forced to leave one apartment after another. By the time he was in sixth grade, he had dabbled in almost every drug available, and his early youth involved time in juvenile detention centers, a string of petty crimes, and a stint in a local gang. Then, in high school, Tito discovered wrestling -- the perfect match for this tough, streetwise, ambitious kid. Tito made his mixed martial arts debut at UFC 13 in 1997, winning his first fight in twenty-two seconds. In 2000, he was chosen as a light heavyweight contender in UFC 25 and took the belt, successfully defending it five times in the following three years. Tito Ortiz pulls no punches as he recounts his journey from Huntington Beach Bad Boy to UFC superstardom -- his difficult upbringing, his first marriage and struggles with fidelity, his battles with the UFC, his career highs and lows, and his current happy relationship with former porn star Jenna Jameson. An inspirational story of beating the odds, and an incredible glimpse into just what it takes to win in the world's most brutal arena, This Is Gonna Hurt is raw, frank, funny, and as fearless as its subject.
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| Customer Reviews: Read 16 more reviews...
 CAREFUL HE'S COCKY August 28, 2008
IT WAS AN EASY READ AND A SHORT BOOK.TITO IS KIND OF COCKY (SUPRISE SUPRISE) AND AT TIMES COMES OFF AS A REAL JOKE BUT THE BOOK ITSELF IS PRETTY INFORMATIVE AND IT GIVES A ONE SIDED OPINION OF HOW DANA AND TITOS FUED STARTED. HOWEVER IF TITO IS TELLING THE TRUTH THEN IT SHEDS NEW LIGHT ON JUST WHAT AN EGOMANIAC DANA REALLY IS.NOT A BAD BOOK IF YOUR INTO MMA AND ESPECIALLY IF YOUR A TITO ORTIZ FAN.
 I regret buying this book. August 17, 2008
How this book managed to get 4 stars up to this point is beyond me. I was never a huge fan of Tito but after reading this book I absolutely hate him. He's full of more excuses than someone who... Has a lot of excuses. If you liked Iceman, you'll hate this book. Tito has the mentality of an 8 year old and is about as well spoken as president Bush. I wish I could return this book because I want to have no part of supporting such a complete and total moron.
Did not live up to my hopes July 28, 2008
Whenever I read a memoir I hope to be better able to understand the person at the end. Some recent books I have read, including Chris Jehrico and Randy Couture really give you an insight into the person and makes you feel like you know them. Tito's book, while a very good read, seems to always be on the surface and never really lets you feel like you know Tito any better than you knew him before. It was surprising since in with his Ultimate Fighter coaching stint he seemed like he could really open up. Not so in this book. Tito could literally write another autobigraphy and you would not be surprised it sounded different from this one.
 Interesting book ! July 26, 2008
I was not a big fan of Tito in the first place, just an average MMA fan, but this book made the guy more human to me and became pretty interesting to read. It gives an insight of the early days of UFC and tells an epic story of one boy who eventually became a poster boy for the sport.
Really interesting.
 Reading this is gonna hurt July 14, 2008
4 out of 5 found this review helpful
I shouldn't have expected much of a book written by a guy who's best known for smashing heads. Tito Ortiz was, for quite awhile, the light-heavyweight champion and poster boy for the UFC. I'm a big Tito Ortiz fan. He's brash, cocky, and hasn't been at the top of the heap for several years now, but I think he's a good guy at heart and he's done a lot of good things for the sport.
Unfortunately, I can't say many good things about this autobiography. Tito talks mostly about his troubled youth and how he got into the fight game. He details his early drug use, his romances (and his many infidelities), his feuds with other fighters and UFC president Dana White, and his charitable activities. I wish he'd given as much attention to his fights--the strategies, or breaking down how the fight went. Instead, he recaps most of his fights in a paragraph or two, giving the name and date of the event , a few sentences about how the fight unfolded, an excuse if he lost (nearly always an injury that kept him from training to his fullest potential), and what was on his t-shirt (he considers his t-shirts to be one of his trademarks--I never paid much attention to them myself). I wasn't expecting a book on fighting strategy, necessarily, but it would have been more interesting. What we get instead is a celebrity bio, with some entertaining takes on some other fighters and celebrities.
If there's any insight given in this book it comes early in some advice Tito got from fellow fighter Tank Abbott: "You talk the smack to make people either love you or hate you. Once they love you or hate you, then they'll talk about you. If they stop talking about you, then you've got problems." Above all else, Tito knows how to market himself.
Unfortunately, the rest of the book is fairly insufferable. The writing, even though Shapiro is credited, seems like it's straight dictate from Tito. We're treated to such gems as this recounting of a childhood fight: "There was this kid who was trying to bully me. I stood up and punched him real hard. He fell down, started crying, and ran away. He never bullied me again." There are strange, interview-style quotes from friends and family scattered throughout, all completely redundant with what comes before or after. The laughably sappy section about Tito falling for ex-pornstar Jenna Jameson is wisely at the end of the book. Otherwise, I may not have been able to finish. I give Tito props for overcoming a tough upbringing and rising to the top of his game, as well as for all he's done for the sport of mixed martial arts. But he should stick to fighting. Indeed, this is gonna hurt.
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