Editorial Reviews:
Book Description
If you plan on spending more than $500 in online advertising in 2008, then you don’t want to miss this book. Written for busy marketers for whom online advertising may not lived up to expectations, Turn your online marketing around now! delivers practical content you can put to use right away to improve your response rates and put an end to ineffective online marketing campaigns. The book covers all the essential online marketing tools that have come to define Web 2.0 such as: Social networking, Blogs, Podcasts, YouTube, Digital brochures, and Online communities. In addition, traditional online tools are also covered to provide you with a complete and comprehensive guide for all your projects. These include: Email marketing, Banner advertising, Search engines, eBranding, and Online newsletters. Special sections on Google, YouTube, and online word-of-mouth initiatives will show you how to turn your everyday web site visitors into marketers for your products. It’s easy, but you have to know how.
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