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Made to Stick: Why Some Ideas Survive and Others Die | 
 enlarge | Authors: Chip Heath, Dan Heath
Publisher: Random House
Category: Book
List Price: $25.00
Buy New: $13.30
You Save: $11.70 (47%)
New (49) Collectible (4) from $13.30
Avg. Customer Rating:  202 reviews
Sales Rank: 196
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.8
Dimensions (in): 8.2 x 5.6 x 1.3
ISBN: 1400064287
Dewey Decimal Number: 302.13
EAN: 9781400064281
ASIN: 1400064287
Publication Date: January 2, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: NEW! crisp!
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Product Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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| Customer Reviews: Read 197 more reviews...
 Useful Communication Advice July 26, 2008
Enjoyed this book and will be keeping it in my collection for future reference. Emphasis on crisp messages and refinement of language to get down to the most effective and essential message.
More people should take this advice to constantly improve and refine their message until it is tight and sharp.
 Too many chapters to "Stick" July 24, 2008
Well, I was impressed with the cover and the color of the book. Interestingly enough, the authors "made it (the contents) stick after a few chapters. The clinics while helpful could have been reduced. A little to academic for the common man ( I have my masters degree). My total assessment is still out with the jury at this point.
 Made to Stick July 20, 2008
Really love this book - one of the best actionable business books I've read in a long while.
it stuck!! July 18, 2008
Hey this is a must have for any researcher who struggles to get their message out there. The why's of how things work in the skill of remembering process is amazing. I read the book twice and now have it as my bible!
Make the Message Land July 13, 2008
I loved Made to Stick. The authors provide a formula based on research for making your message stand out and be remembered.
Author of Knockout PresentationsKnockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz
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