Area | 
 enlarge | Author: Editors Of Phaidon Press
Publisher: Phaidon Press
Category: Book
List Price: $39.95
Buy New: $24.46
You Save: $15.49 (39%)
New (22) from $24.46
Avg. Customer Rating:  12 reviews
Sales Rank: 63825
Media: Paperback
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 5.8
Dimensions (in): 11.4 x 9.8 x 1.8
ISBN: 0714845159
Dewey Decimal Number: 741.6
EAN: 9780714845159
ASIN: 0714845159
Publication Date: April 1, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Book is New, Never Been Used, Normal Wear & Tear
|
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Following in the footsteps of Cream and Fresh Cream, 10x10, Blink, and Spoon, Area is an up-to-the-minute, global overview of graphic design. This image-filled book presents the work of 100 of the world's most innovative emerging graphic designers, showcasing work from such wide-ranging projects as corporate identity, poster design, book design, packaging, typography and CD cover design. The 100 designers were selected by a distinguished group of 10 curators from around the world- all highly established and influential figures in the field of graphic design. Each curator selected and wrote about 10 exciting talents whom they consider to have made a name for themselves on the international scene over the last five years.
|
| Customer Reviews: Read 7 more reviews...
Excellent January 28, 2008
You can't go wrong with a Phaidon publication. The book is a very in-depth look at design world-wide. It has tons of examples of great design. I would highly recommend this book to anyone.
Great resource August 24, 2007
There is so much inspiration in this book. It's a graet resource for any designer. It will get your little design wheels spinning with fresh ideas every time you open it. There is so much in here and such a broad range of styles and subject matter. Some incredible artists.
Creation of Personified Bliss July 22, 2007
There is something amazing in the way consumerism has birthed its own brand of art. In the 1880's, when Coca-Cola pushed their first few dollars across the table and asked for a slogan, I wonder if anyone ever dreamed what their industries would become and how much they would owe to this type of expression? I wonder if the idea that Frank L. Balm had about The Storefront Window, saying it was more than a place to keep a store's useless stuff, went beyond the United States becoming the frontrunner in glass consumption and into a field all its own? I ask because the field of Marketing Psychology intrigues me and, accordingly, the things we've birthed to sell items also intrigues me. Maybe "intrigue" isn't even the right world - maybe I should say that they captivate me, forcing me to search high and low for the best lightbulbs burning in the brightest phosphorescent starlight so to influence the migratory patterns of items that are pushed forth by a culmination of thought and a well-oiled pen.
That is what is so beautiful about Area; it breathes what we are, what we consume, and how this meshes with the very fabric of how we conceive pitch and pitches, ticking and timeless, making up the very definition of art that is more than pictures generated "for art's sake." Looking here, it really reflects how the world has become vibrant and how pictures have shaped the world.
Locked inside this book is more than a few pictures - its a blueprint of an overlooked history that America wears all over its geography.
When I look at the field of graphic design, I am always tantalized by the creations that come from it, wanting to pour myself into page after page and see the "next big idea." It is somewhat like listening to the heartbeat of millions of people thumping in unison; if it clicks it happens to click, and you know what started the motion. Area proves that, too, showing you how far we've moved past the simple pixel lay-outs and into the realm of technological highs and really ingenious methods of salesmanship, making so many things seem desirable. In Marketing Psychology it is called tapping into the "ideal self" and making people buy a dream that the "actual self" doesn't seem to be able to supply.
The idea seems easy enough to understand, too, and sometimes people laugh at the power wielded by the pen and call the "needing" lemmings. Here, in this book, I find a lot of laughter falling short of its mark and even the bigger birds of prey noticing things they adore and why they learned to adore it.
When I first bought this book I thought it would simply feed my tastes and purse my lips with the hum of more curiosity, but lately I've noticed how much influence the book has. It has thousands of pictures, quite literally, and sometimes I catch my friends standing with their eyes glued to an item and that blank stare of "something remembering something" coming out as they slow move through the pages. Its as if Ford's comments on the heart of the new type of manufacturing, "machinery is the new messiah," have found application in ways he never intended.
If you want to see how great that can become, how powerful advertising can become, then you should look at this book and see what I mean. Currently the one I own has been in my clutches for well over a year, and I still have around one hundred pages tabbed just so I can look back over them and marvel at the creativity that thrives in make-believe places orbiting some very real horizons.
Even if you know nothing about art, you know what beauty is and this book comes highly recommended in that department.
An Eye-Opening Experience for the Contemporary Designer January 18, 2007
1 out of 1 found this review helpful
This book is full of new and refreshing design from around the world. It helps to educate someone like me who, while getting a Graphic Design education, is getting a more traditional rundown of the field and less of a modern-day acknowledgment. "Area" addresses the artists' perspectives and shows a wide variety of visual styles and formats, and will have something extremely interesting for everyone. A great book for any designer's collection. Worth every penny.
Inspiration November 12, 2006
0 out of 3 found this review helpful
Inspiration should come from all over the world. And this book gives you that.
|
|
|
