One Helluva Ride: How NASCAR Swept the Nation | 
 enlarge | Author: Liz Clarke
Publisher: Villard
Category: Book
List Price: $25.00
Buy New: $12.50
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Avg. Customer Rating:  10 reviews
Sales Rank: 20172
Media: Hardcover
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.3 x 1.3
ISBN: 0345499883
Dewey Decimal Number: 796.72
EAN: 9780345499882
ASIN: 0345499883
Publication Date: February 12, 2008
Availability: Usually ships in 1-2 business days
Condition: New. Never Opened. Pristine.
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| Editorial Reviews:
Product Description
From its raw beginnings on Southern dirt tracks, NASCAR smacked of a slightly depraved spectacle, as if nothing but trouble could come from the unbridled locomotion of a V8 engine. By the time NASCAR roared into the twenty-first century, it had grown into a billion-dollar sports and marketing colossus, its races attended by hundreds of thousands of fans on any given weekend from mid-February through mid-November, watched on television by the second-largest viewing audience in sports, and bankrolled by the marketing largesse of the Fortune 500’s elite.
One Helluva Ride, a full-throttle account of the rise and reign of NASCAR nation, is award-winning motorsports reporter Liz Clarke’s chronicle of how stock car racing exploded from regional obsession to national phenomenon. In covering the sport for more than fifteen years, Clarke has developed a strong rapport with NASCAR’s drivers, team owners, and hard-core fans. Through her reporting and analysis, we get to know the public and private sides of NASCAR’s most iconic figures, including seven-time champion Richard Petty, who set the standard for treating fans with respect, and the late Dale Earnhardt, whose brazen, bullying tactics wreaked havoc on the track, but whose heart was as big as Daytona’s infield.
The sports world stopped in its tracks the day Earnhardt was killed on the last lap of the 2001 Daytona 500. Some feared that NASCAR’s soul would die with him. But it has raced on, steered by visionary promoters, the all-controlling France family (who founded the sport), and, above all, the next generation of drivers to stir fans’ passions: Dale Earnhardt, Jr., son of the NASCAR legend and now, like his father before him, the circuit’s most popular driver; Jeff Gordon, the beloved but oft-maligned outsider, bred from the cradle to be NASCAR’s winningest modern champion; and Kasey Kahne, a reluctant heartthrob whose confidence derives entirely from an accelerator pedal. Clarke also brings us inside NASCAR’s most triumphant and tragic dynasties: the Pettys, the Earnhardts, and the Allisons–and reveals how faith, family, and a deep-seated love of their sport helps them cope with grief and loss.
Clarke shows NASCAR to be at a crossroads. In pursuit of a broader audience, NASCAR has severed its sponsorship ties to Big Tobacco, abandoned racetracks in small markets in favor of speedways near glitzy major cities, and welcomed Japan’s Toyota into a sport traditionally restricted to American-made sedans. As NASCAR races toward mass appeal, some suggest it is leaving its roots behind. To others, it is boldly extending its reach from the Southern workingman to every man, woman, and child in the world.
Whether you’re one of the die-hard NASCAR faithful or just a casual follower, nobody brings you closer to the sport and business of big-time stock car racing than Liz Clarke. This book, like the phenomenon it profiles, really is One Helluva Ride.
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| Customer Reviews: Read 5 more reviews...
Best NASCAR book ever penned May 9, 2008
A must for all fans of NASCAR, whether casual or hard-core. This book traces the sport through the lens of a witty, sophisticated, Springsteen-loving, private-school-educated woman. Liz Clarke is hardly your average NASCAR writer, and this is far from your average NASCAR book. The brilliant character studies here of champions like Richard Petty and Dale Earnhardt show Clarke's resolve to part NASCAR's curtain and reveal the men who made the sport so much more than simply turning left. Read it and you will be glad that Clarke -- who has written about the sport for years, starting at The Charlotte Observer and now at The Washington Post -- has embraced this sport with her uncommon insight. What this book needs more than anything else is a sequel!
One Helluva Pleasure April 21, 2008
I'm delighted with the book and had a great "ride" reading it. I recommend it to anyone who is a newbie to NASCAR (like I am) or has enjoyed it's growth.
One Helluva Ride April 20, 2008
I saw the book report of this book by the author, Liz Clarke, on BOOK TV a few weeks ago and throughly enjoyed it. I am a NASCAR fan of lots of years so naturally I wanted the book. I am so glad I got it for it is one of the best reads I have ever experienced. I would recommend it to anyone, NASCAR lover or not. I have shared the book with some fellow NASCAR followers and each of them has had the same opinion, GREAT READ!
NASCAR April 10, 2008
It's a great book. The best thing is buying online thru Amazon. Delivered right to your home, plus save a few bucks also.
Fast-paced and fun February 27, 2008
2 out of 2 found this review helpful
With equal parts sports history, business strategy and social commentary, Clarke tracks the rise of NASCAR by focusing on the personalities that made (and continue to make) the sport grow.
If you're looking for a book that recaps significant races or focuses on racing strategy, this isn't it. However, if you want to walk away with the feeling that you've spent an afternoon on Richard Petty's front porch chatting over a few Cheerwines, then you'll thoroughly enjoy this book. Clarke has clearly invested much of herself in NASCAR and the sport has repaid the debt with the gift of its personalities which Clarke presents here as very few could do.
While Clarke clearly loves the sport, she does not sugarcoat some of NASCAR's historic flaws such as the reluctance to quickly address safety issues. In the end, this fast-paced account will leave you with some great insight and knowledge that will serve you as well in Hueytown, Alabama as it will on Madison Avenue.
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