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| Collision: GM, Toyota, Volkswagen and the Race to Own the 21st Century |  | Author: Maryann Keller
Publisher: Currency Doubleday
Category: Book
List Price: $25.00
Buy Used: $0.01
You Save: $24.99 (100%)
New (11) Collectible (2) from $2.91
Avg. Customer Rating:  2 reviews
Sales Rank: 1675479
Media: Hardcover
Number Of Items: 1
Pages: 287
Shipping Weight (lbs): 1.3
Dimensions (in): 9.5 x 6.5 x 1
ISBN: 038546777X
Dewey Decimal Number: 338.476292
EAN: 9780385467773
ASIN: 038546777X
Publication Date: September 1, 1993
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Interesting subject matter August 26, 2005
1 out of 1 found this review helpful
This was a bit of a disappointment for me: the writing is not inspiring, structure is a bit haphazard. It IS useful for learning a basic--very basic--grounding in how Toyota, GM, and Volkswagen came to be and a bit about what happened to them in the late 1980s and early 1990s. She is appropriately tough on GM--which I suspect is her real field of expertise. She understands VWs problems pretty well--they are, after all, well documented. She seems to understand Toyota far less well--perhaps understandably; it's clear that it's just a lot harder to understand what's going on over there. Of course with the benefit of hindsight the clearest flaw in the book becomes obvious: she equates Toyota's problems with those of the other companies. And seems to predict that General Motors will come out on top. 13 years after the book was published--today--I read that GM's bonds had been lowered to junk bond status. Volkswagen had a decent run in the 90s though things don't look so great now; Toyota is utterly dominant. Unfortunately the fact that she got that so very wrong--who'd come out on top was the subject of the book--makes me question almost everything else she wrote. Too bad.
 Exciting book for automotive industry lovers November 24, 1997
1 out of 3 found this review helpful
If you are interesting in automotive industry stories this book will you like it. Collision has a very nice narrative and it is not difficult to read. I recomend it.
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