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| Predictably Irrational: The Hidden Forces That Shape Our Decisions (Unabridged) |  | Author: Dan Ariely
Publisher: audible.com
Category: Book
List Price: $34.95
Buy New: $18.35
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Avg. Customer Rating:  87 reviews
Media: Audio Download
ASIN: B0014EAHNQ
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| Customer Reviews: Read 82 more reviews...
 Pridicatably irational May 11, 2008
Compulsary reading for anyone in business,retail, or marketing or anyone who is a consumer! An enlightening book which points out the idiosyncracies of our purchasing decisions.
Thought-provoking May 10, 2008
I found the experiments fascinating.. Especially the Brad Pitt vs. George Clooney vs. Altered George Clooney experiment. Intriguing.
 Jokey but insightful May 8, 2008
Ariely studies the way we make decisions. And his "startling" conclusion is that, while we think we are rational, we make decisions for all sorts of irrational reasons.
Tada!
While some of the observations are no-brainers, the detailed mechanics of how we make decisions (when provided) can be very interesting. For example, he talks about how we have a hard time deciding between two different things (e.g., a colonial house and a modern one), but if we have three things to choose from, and one is a defective version of another (e.g., a colonial house, a colonial house with a leaking roof, and a modern one), we tend to have an easier time, choosing the thing that is not defective, but has a defective version (e.g., the intact colonial house). Also, in general, our sense of what things are worth can be dependent on an unrelated number we have in our head (a price anchor).
The book as a whole is conversational and jokey (irritatingly so, sometimes) but offers some interesting ideas to chew on.
A quick read.
Puts science back into workplace analysis May 6, 2008
I am an exec in a medium to large sized company and I found Dan's book engaging, accurate and useful to my business. Behaviorial ecconomics is the new black. There is too little science in modern marketing books which is why my colleagues and I are skeptical of their efficacy and prefer this genre. This book takes an analytical approach to a field prone to pseudo sciences and puts well reasoned arguments to questions of behavior in marketing. It is also a funny book, I would have loved to have been one of his students.
Insights you wish to share May 4, 2008
0 out of 1 found this review helpful
What a fascinating book.
The book cover and pages were not welcoming, but after starting to read it felt like you are in a good place for conversation, and that it is well worth your time to listen.
For example:
1. Which friend to take with you to a party?
The answer: he'd better be similar but inferior in some aspect
(a -a b)
2. How our stand on issues is determined?
The answer: it is highly sensitive to inital conditions.
I take it with me even to the beach to share with friends the newly set or newly phrased insights to how we behave.
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