The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics | 
 enlarge | Author: Michael Shermer
Publisher: Times Books
Category: Book
List Price: $26.00
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Avg. Customer Rating:  21 reviews
Sales Rank: 11098
Media: Hardcover
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.1 x 1
ISBN: 0805078320
Dewey Decimal Number: 330.1
EAN: 9780805078329
ASIN: 0805078320
Publication Date: December 26, 2007
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Product Description
Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don’t get a fair reward for their work.
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| Customer Reviews: Read 16 more reviews...
 Not skeptical, but ideological May 6, 2008
1 out of 1 found this review helpful
I enjoy most of Dr. Shermer's work. His books Why Darwin Matters and Why People Believe Weird Things are two of my favorites. I subscribe to Skeptic magazine (his quarterly pub), and enjoy his lectures on DVD and in person. However, having said all this, I could not make it more than half way through this book. Dr. Shermer has traded in rational thought to join the narrow mindset and ideology of Libertarianism. Some aspects of this viewpoint are fine if taken on their own merits. However, when Dr. Shermer makes his arguments he presents only half the story that supports Libertarianism - this is the sort of thing he used to slam against cults and pseudoscientists.
For example, MicroSoft was picked on by Dr. Shermer for supplying a free internet browser in United States v. Microsoft, 87 F. Supp. 2d 30 (D.D.C. 2000), as an example of picking on the producer, where Shermer agrues MS was just doing what was best for consumers by altruistically providing a free browser...so the DOJ should stay out of it. But the case was that MicroSoft had manipulated the built in OS APIs to benefit its browser over competitors- thus killing the competitive marketplace. We need more competition, as I really see now as I try to relearn MS office products now that everything under 2007 has changed from 2003. If they had a competitor maybe their latest products would read data files from earlier versions and be less expensive. Do you really believe that the DOJ looked at this because MS was just being nice and giving away free stuff?
Another example given in the book is Wal-Mart. Dr. Shermer says that the prices are great for consumers. But wait, are they the same products at a lower price? No. Producers are compelled to sell to Wal-Mart for volume, but given the mandate to lower cost every year, they turn to lower quality goods, and Chinese manufacturers that end up poisoning our pet food and putting lead paint on toys. I'm all for Global trade, but the lower priced goods at Wal-Mart are not the same goods I bought at a higher price before. Levi actually made a new jean with lower quality denim and less decorative rivets to sell at Wal-Mart. Read Charles Fishman's Wal-Mart Effect and/or China inc. for far better information on Wal-Mart and China. I'm not a hater, I shop at Wal-Mart but for specific products, and I know that items there are not the same as those sold at other stores. Similarly, do you think Outlet malls are selling the same stuff as department stores, but just last year's models? No, Polo and other soft goods retailers plan a whole line of cheaper material and less expensive to assemble goods just for outlets. It is fine to buy the stuff, but it is not benefiting consumers at Wal-Mart of Outlet malls IF they believe they are getting identical products, but at a lower price. That is pure marketing.
Dr. Shermer is making the same half-arguments as John Stossel does in Myths, Lies and Downright Stupidity - which I reviewed on Amazon too. I'm ok with authors or anyone believing whatever they want - but each part of the belief must stand on the evidence. The idea of freedom for the individual is fine, but misrepresenting facts about the "bad government" hurting poor little old Microsoft for just wanting to give away free products is wrong. The issue of entertainment value from this books comes in here. Stossel and Neal Boortz are funny to read because of how many logical fallacies they make (really, read their books and say to yourself, what? You left off the important side of that argument). But, Dr. Shermer has studied science enough to be closer to the mark in his more careful choice of words, although the errors are still present. This makes his work plain and boring.
The whole theme of his book is bottom up markets, similar to evolutionary forces, rather than top down. A nice premise, but I enjoyed Jared Diamond's Guns, Germs and Steel better for why farmers and traders dominated (there was a national geographic of this too). Also, Tim Harford's The Logic of Life and Undercover Economist, along with Levitt's Freakonomics are fascinating reads on the rationality of economics. Get your economics fix from these books instead.
I usually enjoy Dr. Shermer's work, but this one was his worst - jumbled facts in support of an ideology versus true exploration of issues, and frankly a little boring to read (Harford and Levitt's books you can't put down). I will happily give his next book a try. Dr. Shermer should ask himself if he should be a 'libertarian' above all else or a 'curious character' above all else (props to Feynman).
A Look at Scientific Arguments in Favor of Libertarian Governance April 8, 2008
3 out of 5 found this review helpful
I don't recall a book that relies so heavily on scientific studies from so many fields to make a case for free markets with minimal government intervention. If you are not familiar with the latest in brain science and evolutionary biology, The Mind of the Market is a good review.
The main argument falters because clearly Mr. Shermer is doing his best to justify what he already believes. He draws the conclusion from the evidence that makes the best case for his ideas, rather than trying to sort out the good and the bad and the ugly from one another.
As an example, he hasn't seen a nongovernmental monopoly he doesn't like . . . and doesn't bother to mention the benefits that customers have gained when such monopolies have ended. To make his case for monopolies resulting from aggressive competition, he has to argue that only near-term dollars and cents for customers count . . . while leaving out the harm from the dislocations that occur in non-economic terms and the potential longer-term benefits of having more competitors. This suggests that predatory pricing to eliminate competitors is a jim-dandy idea even if it leads to artificially higher prices later on after there are no competitors left.
He also feels that biology is destiny. Apparently, we should not expect to behave better than what our bodies encourage. But if that were true, then almost everyone who can be addicted would be addicted . . . and would simply focus on supplying and abusing the addiction. But clearly, most people don't do that.
It's fun to read what he has to say . . . but don't take it seriously.
Loose April 3, 2008
3 out of 8 found this review helpful
I confess I didn't finish the book - and I'm not going to. I had two problems. First, I found the writing quite indirect. It often wasn't clear to me what point the author was trying to make; rather it seemed like he was just writing away about some topic that interested him. Second, I found the arguments made very loosely; lots of assertion and superficial consideration of the key issues. If you like this topic then "Irrationality" by Sutherland and "Why Most Things Fail" by Ormerod are leagues ahead in my view.
 I'd rather have the money... March 29, 2008
3 out of 15 found this review helpful
Schermer is an assertivist prose writer: one majestic assertion after another with no supporting evidence. That would be OK if he were Darwin and/or if the assertions fit together logically. But here, neither applies.
One modest example (I paraphrase hence admit some translation error in the following): Humankind's hunter-gatherer past puts humans in conflict with modern society since in the hunter-gatherer phase, hoarding wealth was disdained in favor of sharing whereas now sharing is disdained in favor of hoarding wealth. Sounds like the Rousseauian Noble Savage revista vs the Invisible Hand. Easily reconciled via the idea that humans are about the same now as we have ever been, indeed back to ape origins. See Frans de Waal on Wikipedia: "His research into the innate capacity for empathy among primates has led de Waal to the conclusion that non-human great apes and humans are simply different types of apes, and that there is little difference between these species."
I do kinda like Schermer's Scientific American articles which are held together by brevity and where his extremely personal ex cathedra style is more satisfying.
this idiot does not understand logic or history March 22, 2008
2 out of 39 found this review helpful
i am watching his c-span interview right now, this master debunker, and he's mocking the "911 truthers" with his claim that the proof that 911 wasn't an inside job is that none of the "bomb planters" have gone on Larry
King to talk about it! oh really? that's your proof? and how many of the thousands of people involved in the Manhattan Project went public with that news? government compartmentalization is where the "need to know" concept comes from - ever heard of it? it's a crime when those purporting expertise in the scientific method use their credentials to betray the truth, and the public, out of political convenience and fear.
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